Ep 95: Does Individual Episode Artwork Affect Your Podcast Downloads?

Back in episode 38, we talked about Apple Podcasts introducing episodic podcast covers – that is, each podcast episode can have its own bespoke artwork; a little bit like a YouTube thumbnail. Nearly a year later, I’m now reviewing the effectiveness of individual podcast episode artwork to see if its made any difference to my downloads or listenership at all.

Listen to Ep 34: Is Apple Podcasts Turning Into YouTube?

Read the Blog Post: Is Individual Podcast Episode Artwork Worth The Effort? >> https://veritysangan.com/individual-podcast-episode-artwork/

Highlights:

• Comparison of episode thumbnails on podcasts to video thumbnails on YouTube for attracting listeners.
• My experience of creating unique podcast artwork for each episode, including going back to previous episodes.
• The effectiveness of episode graphics in increasing podcast listenership.
• My promotional strategy for The Lazy Girl’s Guide to Podcasting podcast across various platforms like Twitter, TikTok, and blog posts.
• Importance of considering the time and effort required for maintaining consistent episode graphics.

Timestamps:

• 00:00:00 Intro
• 00:01:03 Apple Podcasts Episode Thumbnails: A YouTube Strategy for Podcasting?
• 00:02:09 Creating Podcast Artwork
• 00:03:19 The Impact of Episode Graphics on Podcast Listenership
• 00:05:03 Effectiveness of Episode Graphics in Podcast Promotion
• 00:07:12 Importance of Individual Podcast Episode Graphics
• 00:07:55 Exploring the Impact of Using Episodic Graphics for Podcast Episodes

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