Why Unique Listeners for Your Podcast Are More Important Than You Think
When podcasters talk about growth, the conversation almost always starts and ends with downloads. How many downloads did this episode get? How fast did it get them? Did it outperform the last episode? But focusing only on downloads can give you a very warped view of how your podcast is actually performing. One of the most overlooked and misunderstood metrics in podcasting is unique listeners, and it is quietly one of the most important indicators of whether your show is healthy, sustainable, and worth continuing. If you have ever felt disheartened by your download numbers or confused about what your stats really mean, understanding unique listeners can completely change how…
5 Ways to Make Your Podcast Episode Titles SEO-Friendly
Being able to craft perfect podcast episode titles can make or break your show’s discoverability. But do indie podcasters need to put more effort into their episode titles than celebrity podcasters? And if you are relying on search engine optimised (SEO) podcast episode titles to bring in new listeners, how do you go about creating them in the first place? By the end of this post, you’ll understand why celebrity podcasters like Fearne Cotton can rely on minimalist titles, while indie creators like us need to craft SEO-rich ones to grow our audience. We have also included 5 ways to make your podcast episode titles more SEO-friendly, improving the likelihood…
Podcast on a Budget: 11 Things I’m Not Spending Money on in 2025 for the Podcast and 4 That I Am
Running a podcast on a budget can often feel like a mammouth task. There always seems to be something else that you can spend money on that promises to improve or grow your show. Recently, my YouTube algorithm has been bombarding me with videos on what people aren’t spending money on in 2025. Inspired by this trend, I’ve decided to reflect on what I’ll be saving on for my podcast. If you’re wondering how to start a podcast on a low budget or which expenses are unnecessary, this post is for you. Let’s explore the things you don’t need to run your podcast and answer the question: What do you…
AI in Podcasting: Captivate Spark Full Review
Captivate Spark is the latest AI podcasting tool that has come to us from Captivate.fm. AI is everywhere at the minute and it seems impossible to go onto social media or YouTube without some AI tool or another being thrown at you. But how can you use AI in podcasting? Whether you’re a new podcaster trying to find your feet or a seasoned pro wondering if AI could streamline your workflow, this post is for you. If you’ve listened to my podcast, you know I’ve been using Captivate.fm as my hosting platform. When they released Captivate Spark, I had to try it. It promised so much and the pricing structure…
Podcast SEO: Getting Your Show Found by Your Ideal Listener
SEO can often be seen as a scary and hard-to-grasp concept, especially for new podcasters. So, in this post I want to break down podcast SEO; what it is, how using podcast SEO can benefit your show, and tips for implementing good SEO strategies. Personally, I find utilising podcast SEO a great way for my show to be discovered by new listeners. The Lazy Girl’s Guide to Podcasting regularly appears within the first few results on Apple Podcasts when keywords such as ‘podcasting tips’ or similar are searched. That’s the power of knowing what your audience are searching for: your show appears in the search results, and not the bottom…
Podcasting on a Budget: How I Slashed My Podcasting Costs by 65%
Podcasting doesn’t have to break the bank. In fact, it can be a relatively affordable hobby if you’re mindful about your spending. In this post, I’ll walk you through how I reduced the running costs of my podcast, The Lazy Girl’s Guide to Podcasting, by a whopping 65%. Let’s dive into the details and the strategies I used to save money while maintaining the quality of my show. You Don’t Need an Expensive Setup to Succeed Before diving into the nitty-gritty of cutting costs, let’s address one of the biggest myths in podcasting: the idea that you need an expensive setup to achieve amazing results. The truth is, you don’t.…
Is Individual Podcast Episode Artwork Worth The Effort?
If you’ve been podcasting for a while, you may remember when Apple Podcasts announced this “podcast episode artwork” functionality back in 2023. The idea was that in addition to your overall podcast artwork, you could upload a separate 3000×3000 pixel thumbnail image for each new episode. Sounds great, right? At the time, I was worried that this was just Apple Podcast’s way of turning into YouTube, and I’ll admit that I had split opinions on the point of this new feature. On the one hand, having individual podcast episode world would then show up as a little visual preview whenever someone browses your podcast feed on Apple Podcasts or other…
10 Podcast Episode Ideas For When You Don’t Know What to Podcast About
A list of podcast episode ideas so that you never need to worry about what to podcast about again.
How to Start a Podcast with No Audience in 2025
Launching a successful podcast requires planning and effort. Learn how to start a podcast with no audience with this step-by-step guide that covers ideation, equipment, hosting, recording, promotion, and more.
How to Rank on Apple Podcasts Search Results in 5 Steps
Having your podcast rank on Apple Podcasts search results is a great way to get your podcast in front of new listeners. But, ranking on Apple Podcast’s search results, like anything, requires strategy. When you search for certain keywords on Apple Podcasts (more on that in a bit!), The Lazy Girl’s Guide to Podcasting ranks in the first few search results. You might be thinking “So what? Why is that a big deal?” But, getting your podcast to rank highly on Apple Podcasts for the keywords your audience is searching for is absolutely vital. Think about it this way – when someone heads to Apple Podcasts and searches for something…
How to Start and Run a Podcast
