Fearne Cotton has managed to attract a massive audience for her Happy Place Podcast, even with episode titles that primarily feature just the name of her guests. This raises the intriguing question of how she gets away with this, especially when indie podcasters are often advised to use SEO-rich titles to attract listeners. In this episode, I delve into the reasons behind Fearne’s success, highlighting her established brand and the loyal following she’s built over the years. Unlike indie podcasters, who may struggle to gain visibility, Fearne’s fame and the broader Happy Place movement provide her listeners with a clear understanding of what to expect. I also share essential tips…

Are you struggling to get your podcast episodes noticed on Google? Today, I’m sharing some essential tips on how to rank your podcast content higher in search results. We’ll dive into the importance of using SEO-rich keywords, which are specific phrases that can attract more traffic to your content. I’ll guide you through practical strategies for researching these keywords, utilising free tools, and optimising your metadata to improve visibility. Plus, I’ll explain why having a blog post to accompany your podcast episode can significantly boost your chances of being found online. Highlights: Publish a blog post based on your podcast episode and embed your episode into the blog post –…

SEO is crucial for boosting your podcast’s visibility, and in this episode we will look at how effective keyword strategies can lead to increased both your podcast’s downloads and your audience engagement. I’ll share my surprising experience of gaining nearly 2,000 downloads during a hiatus from new content, attributing this success to a strong focus on podcasting SEO. We will discuss the importance of crafting clear, keyword-rich episode titles and show notes that resonate with what listeners are actively searching for. By identifying evergreen content topics and utilising tools like Google and YouTube for keyword research, podcasters can enhance their discoverability. This episode will give you clear, actionable tips for…

In this episode, we talk about the importance of repurposing podcast episodes into SEO-friendly blog posts. Whilst podcasts are a great way to engage with an audience, they have limitations in terms of reach and searchability. By converting podcast episodes into blog posts, you can tap into a wider audience who prefer reading or searching for content through search engines. Here, I’ll shares tips on how to transcribe podcasts, create readable content, and optimise SEO elements like title tags and meta descriptions. We’ll also discuss the importance of promoting these blog posts on various platforms. Highlights: Repurposing podcast episodes into blog posts for SEO optimisation Limitations of podcasts in terms…