Ep 108: How Can Fearne Cotton Get Away with This?? – Why SEO-Rich Titles Matter More for Indie Podcasters
Fearne Cotton has managed to attract a massive audience for her Happy Place Podcast, even with episode titles that primarily feature just the name of her guests. This raises the intriguing question of how she gets away with this, especially when indie podcasters are often advised to use SEO-rich titles to attract listeners. In this episode, I delve into the reasons behind Fearne’s success, highlighting her established brand and the loyal following she’s built over the years. Unlike indie podcasters, who may struggle to gain visibility, Fearne’s fame and the broader Happy Place movement provide her listeners with a clear understanding of what to expect. I also share essential tips…
Ep 107: 5 Ways to Boost Your Podcast’s Google Ranking
Are you struggling to get your podcast episodes noticed on Google? Today, I’m sharing some essential tips on how to rank your podcast content higher in search results. We’ll dive into the importance of using SEO-rich keywords, which are specific phrases that can attract more traffic to your content. I’ll guide you through practical strategies for researching these keywords, utilising free tools, and optimising your metadata to improve visibility. Plus, I’ll explain why having a blog post to accompany your podcast episode can significantly boost your chances of being found online. Highlights: Publish a blog post based on your podcast episode and embed your episode into the blog post –…
Ep 106: 11 Things I’m Not Spending Money on in 2025 for the Podcast and 4 That I Am
In this episode I’m sharing the 11 things I won’t be spending money on for this year. From avoiding costly podcast managers and editors to steering clear of unsustainable promotion tactics, I’ll explain my reasoning behind each decision. It’s easy to get caught up in shiny object syndrome, but I’m determined to focus on what truly enhances the listener experience and streamlines my workflow. Additionally, I’ll reveal the four key areas where I will invest, including website hosting and my trusted podcast platform, Captivate FM. Join me as I delve into smart budgeting strategies that prioritise quality content and effective SEO for the Lazy Girls Guide to Podcasting. Takeaways: In…
Ep 105: Using AI to Speed Up Your Podcast Production | Captivate Assistant Full Tutorial (Captivate.FM Feature)
Today, I’m diving into the exciting new AI features from Captivate Assistant (formerly Captivate Spark) designed to streamline your podcasting process and enhance your content creation. I’ll walk you through how these tools can help you generate episode ideas, create talking points, and even transcribe your episodes, saving you valuable time. As a podcaster, I know how crucial it is to keep our content fresh and engaging, and Captivate Spark offers some fantastic solutions for that. Whether you’re looking to suggest new episodes or create detailed outlines in just a few clicks, these features can greatly enhance your workflow. Takeaways: Captivate Spark offers innovative AI tools that streamline podcast episode…
Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy
SEO is crucial for boosting your podcast’s visibility, and in this episode we will look at how effective keyword strategies can lead to increased both your podcast’s downloads and your audience engagement. I’ll share my surprising experience of gaining nearly 2,000 downloads during a hiatus from new content, attributing this success to a strong focus on podcasting SEO. We will discuss the importance of crafting clear, keyword-rich episode titles and show notes that resonate with what listeners are actively searching for. By identifying evergreen content topics and utilising tools like Google and YouTube for keyword research, podcasters can enhance their discoverability. This episode will give you clear, actionable tips for…
Ep 103: How I Dropped My Podcasting Costs By 65% – How to Run Your Podcast for Less
How much does it cost to run a podcast? Is there a cheaper way to be a podcaster? Are you looking to reduce your podcasting costs? If any of these questions resonate with you then stick around. In this episode, I share how I managed to slash my podcasting expenses by a staggering 65%, bringing my annual podcasting spend down from over $1,300 to just $453. I dive into the specific subscriptions I cut back on, including tools that were no longer serving my needs and alternatives that provide similar functionality at a lower cost. You’ll hear about my experience with various services and how I prioritised what truly adds…
Ep 102: 10 Things I’ve learned in Over 100 Episodes of Podcasting
In this podcast episode, we’ll discuss 10 key learnings from recording over 100 episodes of this podcast. We will talk about having no rules in podcasting, not needing to quit your day job to have a successful podcast, taking breaks from podcasting, assessing the quality of advice from podcasting “gurus”, embracing the supportive community, debunking the need for expensive equipment+video, and defining podcast “success” on your own terms. Main Discussion Points: Podcasting has no rules – you can talk about anything and structure your show however you like You don’t need to quit your day job or go “full time” with your podcast It’s fine to miss publishing episodes some…
Ep 101: Why Podcast Stats are Complete BS
In this episode, I dive into the world of podcasting statistics, shedding light on the potential inaccuracies and unreliability of common metrics. Don’t solely judge your podcast’s success based on numbers like episode count or downloads. Success is more than reaching arbitrary thresholds – it’s about creating meaningful content that resonates with your audience! Remember, podcast ranking metrics can be misleading and vary across platforms. Look beyond the numbers to truly understand your podcast’s performance and impact. Keep creating authentic content, and don’t get discouraged by the stats! Highlights: Discussing the misleading and unreliable nature of podcasting statistics and rankings. Exploring different measurements used to determine a podcast’s ranking. Challenging…
Ep 100: Why It’s Okay to Take a Break from Podcasting
It’s episode 100 of The Lazy Girl’s Guide to Podcasting!! And in this episode I discuss the importance of taking a break from podcasting when needed. This summer, I reduced my activity to prioritise self-care. It’s crucial to prioritise health and well-being over maintaining a strict episode schedule. Managing all aspects of the podcast on my own can be challenging, but I value the support from you guys, my awesome listeners! Highlights: Importance of taking a break from podcasting Challenges of managing all aspects of the podcast alone Self-care to sustain creative energy Avoiding burnout in podcasting Balancing podcasting with self-care Timestamps: 00:00:00 Intro 00:01:48 Taking a Break from Podcasting…
Ep 98: Should I Quit My Podcast? – from The Vault
From the vault we are diving back into episode 43: Should I Quit My Podcast! Are you thinking of quitting your podcast? In this episode, we explore the taboo topic of wanting to quit or take a break from podcasting. Quitting your podcast doesn’t equate to failure, but it’s important to consider your reasons for wanting to quit before you actually give up your podcast. I’ll discuss the common reasons why podcasters give up podcasting, such as a lack of immediate results or effective strategies. We also talk about the attrition rate of podcasters, with many quitting before their eighth episode due to unrealistic expectations and time commitments. I’ll then…
How to Start and Run a Podcast
