In this episode we delve into the intricacies of changing and managing your podcast hosting platforms. Often, podcasters assume that switching their podcast host is a really challenging and difficult thing to do; but here we break down the process, sharing my experiences of moving both of my podcasts to different hosting platforms, and the reasons why. In the episode, we answer key questions like: What signs imply you may need to change your hosting platform? What factors should you consider when choosing a new podcast host? What pitfalls should you avoid when changing a podcast host? Regardless of switching podcast hosts, it’s important to remember that you need to…

You might have heard the buzz about getting in the podcast charts. That elusive realm where podcasts seemingly battle it out based on downloads, subscribers, and reviews. But in this episode, we will be looking at why there’s more beneath the surface than meets the ear. In this episode, we will cover: What really goes on in the world of podcast charting? Don’t be fooled by the numbers game – let’s explore what truly matters. It’s not all about hundreds of thousands of downloads. Let me share my personal experience – I’ve charted with double-figure downloads. Different types of podcast charts. Some charts are easier to crack due to less…

So often I hear podcasters say that they only have their podcast on 1 or 2 podcasting directories. And I’m going to say it, but this could be a HUGE mistake for you. Unless you’re someone with an exclusive deal who is guaranteed to have the downloads and listens, for most indie podcasters, you want to be on AS MANY podcast directories as possible. Why? Well, in August 2023, Stitcher is ceasing to exist. Yes, there are contingency plans in place; for example, anyone using a Stitcher URL will be redirected to Pandora, but, if your listeners aren’t there, this could cause you an issue. It could also be an…

I totally get how consistency is the name of the podcasting game. But, with the burning question being, “How often should I hit that ‘publish’ button?” I wanted to explore this more in this episode. The answer depends on a few factors; your audience, the content you’re making, and your resources, all play a big role. Let’s talk production schedule and resources. It’s like the backbone of your podcast. And it’s got to fit your lifestyle. I mean, daily episodes sound awesome, but let’s be real – if your schedule’s a rollercoaster, then is the stress of that content schedule worth it for you? Before you commit to any schedule,…

Apple Podcasts have announced that in an update set to be released later in 2023, podcasters will be able to add personalised, episode-specific artwork to their podcast episodes. What an awesome idea! Similar to YouTube thumbnails, this means that you will have a chance to visually draw your potential listener into your episode. This could be a game-changer for attracting new listeners to your podcast! In this episode, we delve into this new announcement, and what it could mean for your podcast and your workflow. And don’t forget to check us out on YouTube! – https://www.youtube.com/channel/UChencNBJPm9ak4DYo7kaFWA 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

During a recent encounter, I came across someone who was unfamiliar with the concept of podcasts. Intrigued by this, I decided to dig deeper and provide them with an overview. So, what exactly is a podcast? But then I decided to go back even further and delve into my first interaction with podcasts. So, in this episode, we look back at my scepticism of podcasts when they first became a ‘thing’ when I was a teenager. I also share my own journey with podcasting since 2004, initially being sceptical but now seeing it as an integral part of my life. I also talk about the growth of podcasts and how…

In this episode, we look at the importance of listing your podcast on as many directories as possible, including Spotify, for increased reach and potential listenership. We discuss the advantages of having your podcast available on diverse platforms, which can attract a loyal fanbase or viewers who prefer a specific platform. We also highlight the massive listener platform that Spotify offers and the ease of uploading your podcast and viewing detailed analytics. We cover the importance of using appropriate metadata for your podcast and promoting your Spotify podcast link on other platforms, as well as exploring practical tips for promoting your podcast on social media to grow your reach and…

In this episode, we explore the pros and cons of podcasting and YouTube as platforms for growing your brand. We discuss the advantages of YouTube, such as increased brand visibility and being owned by Google, while podcasts can solidify your reputation as an expert and reach a wider audience. We also discuss variables like user base, engagement, visibility, time consumption, competition, the barrier to entry, and the versatility of the medium when considering which platform to choose. Additionally, we emphasise the importance of finding a workflow and content strategy that aligns with your brand’s vision and suggests combining both platforms effectively by creating a video for YouTube and using the…