Podcasting for Indie Podcasters: Why I Rebranded My Podcast and 7 Tips to Rebrand Your Own Podcast

If you’ve landed on this post because you noticed something different about the podcast, you’re not imagining it. The show has officially rebranded.

You might be wondering whether you’re listening to The Lazy Girl’s Guide to Podcasting or Podcasting for Indie Podcasters. That confusion is exactly why I wanted to write this blog post to go alongside the episode.

I wanted a space to properly talk through why I made this change, what prompted it, and what you can take from this if you’re an indie podcaster who has been quietly questioning whether your own podcast name and brand still fits.

For me, this rebrand was not about chasing trends or changing things for the sake of it. It was about evolution, clarity, and making sure your podcast actually reflects who you are, who your audience is, and where your show is going.

So let’s get into it.

Why I Rebranded My Podcast

The Lazy Girl’s Guide to Podcasting has been around since 2023. At this point, the show is coming up to being three years old. That alone feels wild to say out loud.

In that time, I’ve released over a hundred episodes, reached thousands of listeners across the world, and built something I am genuinely proud of.

Every time I open my podcast analytics, I’m still slightly amazed by the number of countries that people are tuning in from.

Recently, the city with the biggest listenership has been Los Angeles, which I absolutely love. I’ve never been to LA, but I’m currently watching Selling Sunset and Selling the OC, so clearly, California is living rent-free in my head at the moment. But wherever you come from, as either a listener to the show or a reader of the blog, I’m grateful for you.

More than the numbers, though, what has always mattered to me is the messages. The emails from people saying the podcast helped them feel more confident starting their show. The messages from indie podcasters who finally felt like podcasting was something they could do without burning themselves out or trying to copy massive productions. This, for me, is huge.

That’s what the podcast has always been about.

But even with all of that, I started to feel like something with the branding of the podcast was off.

Over the last few months, I kept coming back to the same question: Is The Lazy Girl’s Guide to Podcasting still the right name for the show?

I loved the name for a long time. It absolutely worked in 2023. But the more I sat with it, the more questions I had.

The word “lazy” started to feel uncomfortable. Not because I suddenly thought it was a bad word, but because it didn’t reflect the people listening to this show.

If you run a podcast, especially as an indie podcaster, you are not lazy. Most of you are doing everything yourselves. Recording, editing, publishing, writing show notes, managing websites, sending newsletters, promoting episodes. There is nothing lazy about that.

Then there was the word “girl”.

The audience for this podcast is primarily adult women, not girls. We also have a male audience, and I became increasingly aware that the name didn’t necessarily feel inclusive or reflective of who was actually listening in.

I also started questioning whether I personally identified with the name anymore. I host this show, and I don’t identify as a “lazy girl”. If that’s the case, why was I still calling my own podcast that?

On top of all of that, there has been a lot more public conversation recently around violence against women and girls (VAWG), VAWG micro-aggressions, and language used in this space. I found myself wondering whether the “lazy girl” framing unintentionally fed into something I no longer felt comfortable with.

Maybe I overthought it.

Maybe others would disagree. But the questions were there, and I couldn’t ignore them.

When a podcast name starts raising that many questions in your own head, it’s usually a sign that something needs to change.

So that’s exactly what I did.

How Podcasting for Indie Podcasters Became the New Name

Once I decided that I wanted to rebrand, I didn’t rush into picking a new name.

I spent a lot of time thinking about:

• Who the podcast is for
• What people come to it for
• What an audience actually needs from the show

One thing I kept coming back to was clarity and having a really clear title that made it obvious what the show was about.

I wanted the word “podcasting” right at the beginning of the title. From an SEO point of view, I wanted it to be obvious what the show is about. If someone is searching for podcasting help, I want them to know immediately that this podcast is relevant.

I also wanted the title to qualify the audience. I wanted someone to look at the name and think, “Yes, this is for me.”

That’s where “indie podcasters” came in.

I went back and forth on so many options. The Indie Guide to Podcasting. The Podcaster’s Guide for Indie Creators. Variations on variations. But I kept coming back to the same one.

Podcasting for Indie Podcasters.

Was I 100% thrilled about having “podcasting” and “podcasters” in the same title? Not entirely. But every time I tried something else, I circled back to it.

At some point, you have to trust that instinct. If you keep landing on the same name, there’s usually a reason for it.

I also gave myself permission to treat it as a work in progress. If the name still feels right in a year, great. If it evolves again later, that’s fine too. Podcasts are allowed to grow and change as we do.

So the show is now officially called Podcasting for Indie Podcasters.

What Else Changed as Part of the Podcast Rebrand?

The rebrand wasn’t just about the name.

You’ll notice that the colours have shifted slightly. Not dramatically, but enough to feel fresher and more confident.

When you’re scrolling through podcast apps, that visual difference matters. The artwork still feels like me, but it’s been refreshed.

Alongside that, I’ve completely overhauled my website.

This was a big project, and honestly, one I really enjoyed. I love building websites. I’ve been doing it since the days of FrontPage, which probably says more about my age than I’d like to admit.

The blog connected to the podcast has been running for years, and there are well over a hundred posts on there. A lot of them are still incredibly relevant, but my blogging skills and my podcasting skills have evolved since 2023 and 2024.

So I’ve been going back through everything. Updating posts. Improving SEO. Finishing drafts that never quite made it over the finish mark…

I’ve also realised that I had so many blog posts that didn’t have corresponding podcast episodes. So, instead of constantly trying to come up with brand new content ideas, I’m now turning existing blog content into podcast episodes where it makes sense.

That’s a huge shift for me, and one I’m really excited about.

Related Post >> How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO

Looking ahead, the blog is going to become a much bigger part of Podcasting for Indie Podcasters. I’ve been blogging for over seven years, and it’s something I genuinely love doing.

So, in 2026, the blog and podcast are going to work much more closely together.

6 Tips for Rebranding Your Podcast

If you’re an indie podcaster thinking about a podcast rebrand, I wanted to make sure this post gives you something practical to take away.

These are the six things I’d recommend thinking about, based entirely on my own experience.

1. Be Honest About Why You Want to Rebrand

Start by asking yourself why you want to make a change.

• Does something feel off?
• Are you bored with the title?
• Does the branding no longer reflect your audience or your values?

There’s no wrong answer, but you do need to be clear with yourself about the reason.

A rebrand shouldn’t be done just because you’re restless. It should solve a problem or align the podcast more closely with where you’re heading.

2. Remember That Rebranding is Not Just About Colours

A lot of people think a podcast rebrand is just about choosing new colours and fonts.

It’s not.

Your branding should convey something.

• What do those colours make people feel?
• Are they cohesive across your artwork, website, and social platforms?
• Do they match the tone of your show?

Branding is about consistency and emotion, not just aesthetics.

3. Think Carefully About Your Podcast Title and Tagline

Your podcast title and tagline matter more than you might think, especially when it comes to SEO.

Ask yourself what keywords your audience is actually searching for, not just what you think they might search for.

• Is it obvious what your podcast is about from the title alone?
• Would someone know immediately whether it’s relevant to them?

For me, having “podcasting” right at the front of Podcasting for Indie Podcasters was a non-negotiable.

Related Post >> Rebranding Your Podcast: How to Choose a New Name

4. Do Not Rush the Process

I went backwards and forwards on the podcast name so many times. That’s normal.

Sit with ideas for a few hours or a few days. Mock them up in Canva or whatever design tool you use. Sometimes a name looks great written down but feels wrong visually. Weighting, spacing, and emphasis all matter more than you realise.

Give yourself permission to take your time.

5. Experiment and Test Before Committing

Before you fully commit to a rebrand, play around with it. Create mock artwork. Imagine it in podcast apps. Picture it on your website and in your newsletter.

You might realise something doesn’t feel right, and that’s much easier to fix before you’ve rolled it out everywhere.

6. Make Sure Everything is Cohesive

Once you do rebrand, make sure everything lines up.

Your podcast artwork, website, newsletter, and social media should all feel connected. You don’t want someone clicking from one platform to another and wondering if they’re in the wrong place.

Cohesion builds trust, and trust keeps listeners coming back.

7. Tell People About your Podcast Rebrand

This part is important enough to stand on its own.

Tell people.

Do not quietly change your podcast name and hope everyone notices:

• Talk about it in an episode
• Write a blog post about it
• Mention it in your newsletter
• Ask for feedback.

That’s exactly why this episode and blog post exist. I want listeners to know that The Lazy Girl’s Guide to Podcasting hasn’t disappeared. It has simply evolved into Podcasting for Indie Podcasters.

And I genuinely want to know what people think. Whether it resonates, whether it feels clearer, whether it feels unnecessary. All feedback is useful.

What’s Coming Next for Podcasting for Indie Podcasters

There is a lot planned for 2026.

We’ll still be covering the fundamentals of podcasting. How to start your show, how to grow it, how to stay consistent without burning out. But we’re also going to be diving much deeper into podcast websites and blogging.

A lot of indie podcasters want more than just an audio feed. They want a website, a blog, and a space they actually own. That’s something I’m really passionate about, and something I have years of experience in.

If you’re not already subscribed to the podcast, make sure you hit that subscribe button on whatever platform you listen to podcasts on so that you’re ready for when all of this goodness is published in 2026. You can also sign up to the newsletter, where I share weekly updates, new episodes, and practical tips.

As always, thank you for being here, for listening, for reading, and for supporting the show as it evolves. Here’s to the next chapter of Podcasting for Indie Podcasters!