• Podcast episode titles for new podcast episodes. Written on notebook on a white desk.
    Podcasting Essentials

    5 Ways to Make Your Podcast Episode Titles SEO-Friendly

    Being able to craft perfect podcast episode titles can make or break your show’s discoverability. But do indie podcasters need to put more effort into their episode titles than celebrity podcasters? And if you are relying on search engine optimised (SEO) podcast episode titles to bring in new listeners, how do you go about creating them in the first place? By the end of this post, you’ll understand why celebrity podcasters like Fearne Cotton can rely on minimalist titles, while indie creators like us need to craft SEO-rich ones to grow our audience. We have also included 5 ways to make your podcast episode titles more SEO-friendly, improving the likelihood…

  • Podcaster analysing podcast SEO on desk with white keyword. letters spelling SEO and post-it notes
    Podcasting Apps and Tech,  Start Here

    Podcast SEO: Getting Your Show Found by Your Ideal Listener

    SEO can often be seen as a scary and hard-to-grasp concept, especially for new podcasters. So, in this post I want to break down podcast SEO; what it is, how using podcast SEO can benefit your show, and tips for implementing good SEO strategies. Personally, I find utilising podcast SEO a great way for my show to be discovered by new listeners. The Lazy Girl’s Guide to Podcasting regularly appears within the first few results on Apple Podcasts when keywords such as ‘podcasting tips’ or similar are searched. That’s the power of knowing what your audience are searching for: your show appears in the search results, and not the bottom…

  • Grow Your Podcast

    Is Individual Podcast Episode Artwork Worth The Effort?

    If you’ve been podcasting for a while, you may remember when Apple Podcasts announced this “podcast episode artwork” functionality back in 2023. The idea was that in addition to your overall podcast artwork, you could upload a separate 3000×3000 pixel thumbnail image for each new episode. Sounds great, right? At the time, I was worried that this was just Apple Podcast’s way of turning into YouTube, and I’ll admit that I had split opinions on the point of this new feature. On the one hand, having individual podcast episode world would then show up as a little visual preview whenever someone browses your podcast feed on Apple Podcasts or other…

  • Captivate.fm screenshot showing analytics to help podcasters rank on Apple Podcasts
    Podcasting Apps and Tech,  Start Here

    How to Rank on Apple Podcasts Search Results in 5 Steps

    Having your podcast rank on Apple Podcasts search results is a great way to get your podcast in front of new listeners. But, ranking on Apple Podcast’s search results, like anything, requires strategy. When you search for certain keywords on Apple Podcasts (more on that in a bit!), The Lazy Girl’s Guide to Podcasting ranks in the first few search results. You might be thinking “So what? Why is that a big deal?” But, getting your podcast to rank highly on Apple Podcasts for the keywords your audience is searching for is absolutely vital. Think about it this way – when someone heads to Apple Podcasts and searches for something…

  • How to Grow Your Podcast Audience And the 3 Ways You're Probably Killing It Without Realising
    Grow Your Podcast

    How to Grow Your Podcast Audience: And the 3 Ways You’re Probably Killing It Without Realising

    ‘How to grow your podcast audience’ has to be one of the most popular questions that I hear podcasters ask. But what I often see is podcasters overlooking the basics of podcast growth and think that they need to turn to more complicated (and sometimes expensive) forms of promotion in order to get more podcast listeners. In this post, we’re going to break down how you could be standing in the way of growing your own podcast audience and what you can do to up the number of podcast listeners. We Get Stuck in a Routine Humans are habitual creatures and we don’t like to rock the status quo. And…

  • Guests and Guesting

    How To Be An Amazing Podcast Guest (+ Free Workbook)

    Podcast guesting seems to be the new big thing in terms of promoting your services, and products, and establishing yourself as an authority in your niche. But if you’ve never guested on a podcast before, you might quickly find yourself Googling ‘How to be a podcast guest.’ In fact, how to be a good podcast guest was something I got asked in a recent presentation that I did to a Facebook Group of business professionals. And as someone who has guested on a fair few podcasts and interviewed my share of podcast guests, it’s a topic that I love talking about. But before we dive into the pros and cons,…