Apple Podcasts (previously iTunes) is the main podcast directory that podcast listeners use to listen to their favourite shows. As of 2025, Apple Podcasts hosts just under 3 million podcast shows and had an audience listenership of nearly 40% of all podcast listeners. Basically, if you have a podcast, you need to have it listed on Apple Podcasts. Why? Because as we’ve just said, more people use Apple Podcasts to listen to podcasts than any other directory. To give you a quick comparison: Before we dive in, let’s recap on the differences between a podcast hosting platform and a podcast directory. Related Post >> Podcast Distribution: Why Your Podcast NEEDS…