Ep 88: How to Get Multiple Episodes from 1 Podcast Interview
So often podcasters conduct a podcast interview, publish it, and never think about it again. But what if you could maximise your podcast interview and get multiple episodes out of the same interview? How awesome would that be? It’s at least double the content for you, and at least double the exposure for your podcast guest! In this episode, I’ll explain how when I interviewed Adam from Podcasting Business School the podcasting tips that he gave split into 4 key topics. So, I took these topics and broke the 1 interview down into 4 different podcast episodes. But, for other guest interviews, I didn’t break these into multiple episodes. I’ll…
Ep 87: Maximising Your Podcast Show Experience: Your Survival Guide to The London Podcast Show 2024
Welcome to a bonus episode of the Lazy Girl’s Guide to Podcasting! This episode, I’m sharing eight essential tips to help you prepare for the Podcast Show London 2024 or any podcast event you might attend. First things first, remember to eat amidst the excitement. Networking is crucial, so spend time chatting with others, even if you’re attending solo. Don’t miss out on exploring the exhibition stands; last year, I had a blast discovering new tech and ideas. Ensure you check the schedule and have a backup plan in case sessions are full. It’s important to keep a cool head if things don’t go as planned – don’t be a…
Ep 86: What a TikTok Ban Could Mean for Podcasters
Let’s chat about the potential impacts of a TikTok ban in the U.S. on podcasters. With the uncertainty surrounding TikTok’s fate and the evolving social media landscape, I explore whether podcasters should be concerned about the platform’s future. In this episode, we will delve into the complexity of the situation, considering political, economic, and social factors. Read the Blog Post: Should Podcasters Worry About a TikTok Ban? Here’s 2 Reasons Why You Shouldn’t Highlights The potential fate of TikTok in the US – sale or ban. Impact on content creators, including podcasters using TikTok to promote their podcasts. Uncertainty around pending legislation and its approval timeline. Evolution of the social…
Ep 85: Are You Killing Your Podcast’s Growth?
Are you inadvertently killing your podcast’s growth by being resistant to change? Because here’s the truth – being creatures of habit, we podcasters often shy away from trying new things, even when our current approach isn’t yielding the desired growth that we want to see. In this episode, I’ll encourage you to take a critical look at your podcast’s performance. If you’re not seeing the growth you envisioned, whether it’s in downloads, audience retention, or any other metric that defines success for you, it might be time to step out of your comfort zone. Don’t let the fear of losing existing listeners hold you back from rebranding, revamping your show…
Ep 84: Crafting the Perfect Podcast Guest Pitch – with Sarah Hopkinson
Pitching to be a guest on someone else’s podcast can often seem as a daunting task. But when Sarah Hopkinson from CopyHop contacted me to pitch to be a guest, I was blown away by her email. It was specific, to the point, and told me exactly how she’d fit with my podcast and you as the podcast audience. So, in this episode, I chat to Sarah all about how she crafted her pitch. She shares her framework for crafting a personalised email to podcast hosts that will make your request stand out from all of the others. Her podcasting tips for pitching to guest on other people’s podcasts are…
Ep 83: How to Run a Podcast and an Email List Without Going Insane – with Sarah Hopkinson
It’s safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far. So, in this episode, we’re joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, how to build that email list, and how to get your podcast audience to engage with the email content. We chat about all things lead magnets, as well as other innovative ways to build up your email list. Discover key insights and podcast tips on transforming your email list into…
Ep 82: Should You Interview Your Competitors on Your Podcast?
In this episode, I explore the idea of interviewing your competitors on your podcast. When considering this, it’s important to differentiate between general competitors and direct competitors. General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same audience as you and sell similar offerings. If you’re using your podcast to attract ideal clients or customers, interviewing direct competitors may not be the most strategic move. You don’t want to provide your audience with other options besides yourself. However, there can be value in interviewing general competitors as a way to add more diversity of opinions and insights for your…
Ep 81: How Much Time Does it Take to Run a Podcast?
In this episode, I am going to answer one of my most asked questions: How much time do I need to podcast? So this episode will answer that question and also give you some podcasting tips for your own process for running your podcast efficiently. When researching an episode, I spend a maximum of 30 minutes gathering accurate information. My solo episodes run 10-20 minutes while my guest interviews last up to 60 minutes. I aim for a 1:1 ratio between recording and editing time. So if an episode takes 20 minutes to record, I’ll spend 20 minutes editing it. For promotional content, I lean on tools like Canva and…
Ep 80: How Much Does it Cost to Start and Run a Podcast? – Breaking Down My Podcasting Costs
I want to provide you with a detailed breakdown of how much it really costs me to start and run my podcast, The Lazy Girl’s Guide to Podcasting. This episode is honest, and it’s gritty. And it’s something that not enough podcasters are covering or being honest about. I’m going to be completely transparent and break down every expense – from software subscriptions to website fees. My hope is that this will give you a realistic idea of what to budget for if you want to start podcasting or aren’t sure about your own podcast spend. I encourage you to calculate your own cost per episode, whether podcasting is a…
Ep 79: How Experimenting with Your Podcast Can Lead to Unprecedented Growth and Success
Do you experiment enough with your podcast? In this episode, I am joined by Adam from Podcasting Business School to discuss the importance of experimenting more with your podcast. I know it can be scary to try new things, worried you might lose listeners. But be brave – what’s the worst that could happen? The worst-case scenario is that your listeners will skip an episode they don’t love rather than unsubscribe. We share examples and podcasting tips of experiments, like workshop weeks with multiple episodes released at once and incorporating audience audio clips. Podcasting is still new with few rules, so we have so much room for creativity. Consider what’s…
How to Start and Run a Podcast
