Ep 82: Should You Interview Your Competitors on Your Podcast?
In this episode, I explore the idea of interviewing your competitors on your podcast. When considering this, it’s important to differentiate between general competitors and direct competitors. General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same audience as you and sell similar offerings. If you’re using your podcast to attract ideal clients or customers, interviewing direct competitors may not be the most strategic move. You don’t want to provide your audience with other options besides yourself. However, there can be value in interviewing general competitors as a way to add more diversity of opinions and insights for your…
Ep 81: How Much Time Does it Take to Run a Podcast?
In this episode, I am going to answer one of my most asked questions: How much time do I need to podcast? So this episode will answer that question and also give you some podcasting tips for your own process for running your podcast efficiently. When researching an episode, I spend a maximum of 30 minutes gathering accurate information. My solo episodes run 10-20 minutes while my guest interviews last up to 60 minutes. I aim for a 1:1 ratio between recording and editing time. So if an episode takes 20 minutes to record, I’ll spend 20 minutes editing it. For promotional content, I lean on tools like Canva and…
Ep 80: How Much Does it Cost to Start and Run a Podcast? – Breaking Down My Podcasting Costs
I want to provide you with a detailed breakdown of how much it really costs me to start and run my podcast, The Lazy Girl’s Guide to Podcasting. This episode is honest, and it’s gritty. And it’s something that not enough podcasters are covering or being honest about. I’m going to be completely transparent and break down every expense – from software subscriptions to website fees. My hope is that this will give you a realistic idea of what to budget for if you want to start podcasting or aren’t sure about your own podcast spend. I encourage you to calculate your own cost per episode, whether podcasting is a…
Ep 79: How Experimenting with Your Podcast Can Lead to Unprecedented Growth and Success
Do you experiment enough with your podcast? In this episode, I am joined by Adam from Podcasting Business School to discuss the importance of experimenting more with your podcast. I know it can be scary to try new things, worried you might lose listeners. But be brave – what’s the worst that could happen? The worst-case scenario is that your listeners will skip an episode they don’t love rather than unsubscribe. We share examples and podcasting tips of experiments, like workshop weeks with multiple episodes released at once and incorporating audience audio clips. Podcasting is still new with few rules, so we have so much room for creativity. Consider what’s…
Ep 78: Overcoming Podcast Tech Analysis Paralysis: Focus on Creating Great Content
Are you ever hit with shiny object syndrome when it comes to podcasting tech? You know what I mean; you see (or hear) someone talking about another piece of podcasting tech, and you’re convinced that switching to something new will propel your podcast forward. But is the grass always greener on the other side? It’s a common struggle of podcasters; facing analysis paralysis when it comes to choosing podcasting tech tools and platforms. So in this episode, I share my experience of feeling stuck in the endless search for the perfect tools and emphasize the importance of prioritizing content creation over constantly trying new tools. We talk about how and…
Ep 77: 3 Things to Consider When Choosing a Podcast Name
I know first-hand how tough it can be to land on the perfect name for your podcast. So if you’re struggling to name your new podcast, or wondering if you should rename your existing show, I want to share three crucial podcasting tips to consider: First, ensure your title targets keywords your audience is actually searching for. You want your podcast to appear when listeners search relevant terms on Apple Podcasts or Spotify. Generic names or obscure puns likely won’t rank well. Second, create a title that speaks to your listeners and draws them in. The name should clearly communicate what they can expect from hitting play on your latest…
Ep 76: Avoid These Mistakes with Print on Demand Merch with Travis and Josiah from Print On Demand Cast
Josiah and Travis from Print on Demand Cast join us in this episode to discuss common mistakes in the print-on-demand industry, particularly for podcasters using print-on-demand for their podcasting merch. They share their top podcasting tips for starting print-on-demand services for podcast merchandise and explore different types of print-on-demand products and services and how podcasters can leverage them for their podcasts. Travis and Josiah provide valuable insights on how to navigate the landscape of merchandising and highlight the importance of engagement with the audience. They emphasize the variety of merchandise beyond t-shirts and hoodies, offering a wide range of products for podcasters to consider. Additionally, they discuss the Print on…
Ep 75: How to Monetize Your Podcast with Print on Demand Merch – Travis and Josiah from Print on Demand Cast
In this episode of The Lazy Girl’s Guide to Podcasting, I’m joined by Travis and Josiah from Print on Demand Cast to discuss creating merchandise for your podcast using print-on-demand services. They provide practical podcasting tips on getting started with print-on-demand, deciding what products to sell, designing effective merch, avoiding common mistakes, and leveraging merch to promote your show. Highlights Definition and significance of print on demand in e-commerce Leveraging print-on-demand services to generate revenue for podcasts Platforms for creating and selling merchandise for podcasts (e.g., Printful, Spring, Teespring) Designing merch that resonates with the podcast audience Importance of utilizing existing assets like logos and websites for merch design Creating…
Ep 74: How to Create Podcast Snippets for Instagram Reels and TikTok Videos
In this week’s Tech Thursday episode, I’m talking all about taking short snippets from your podcast episodes and repurposing them as promotional videos for social media, such as Instagram Reels and TikTok. I’ll highlight some useful features in Riverside FM, like their Magic Clips tool that automatically selects clips from your episodes that could work well for social media. We will discuss using AI tools like Riverside and VideoAI for creating and editing video content, pointing out the advantages and minor limitations of each platform. You’ll discover the importance of adding captions to social media videos to boost engagement and accessibility. And I will also share with you my process…
Ep 73: 7 Podcasting Rules That I Don’t Follow
Are podcasting rules even real? In this episode, I reveal the 7 podcasting rules I deliberately break…and how that unconventional approach led my show to exponential growth. You won’t find intros, outros, or strict formatting here. Instead, I skip the fluff and focus on quality content that connects with my listeners. I’ll share my podcasting tips on why I don’t waste money on expensive equipment or studios, rarely bother with video, and steer clear of interview-only formats. My rule-breaking style clearly works – my podcast continues growing its audience every single month. Whether you’re an experienced podcaster or just starting out, I’ll inspire you to throw out the rulebook and…