• Ep 92: What You Need to Know About Podcasting 2.0 – with Mark Asquith from Captivate.fm

    In this episode, I had the pleasure of sitting down with the one and only Mark from Captivate.fm. We kicked things off by discussing the fantastic Podcast Show London 2024 that we were lucky enough to attend. Can you believe Mark has been attending podcasting events like this since way back in 2014? His experience in the industry is truly impressive. I couldn’t help but feel a tinge of jealousy when he mentioned going to all those iconic events like Podcast Movement and PodFest in the States over the years. A girl can dream, right? But what really got me excited was our deep dive into the world of Podcasting…

  • Ep 91: How to Rank Your Podcast in Apple Podcast Search Results

    Want your podcast to rank high in Apple Podcast search results? Then this is the episode for you. In this episode of the Lazy Girl’s Guide to Podcasting, I’ll share podcasting tips for ranking your podcast in Apple Podcasts search results by targeting specific keywords. You’ll learn how to research and incorporate keywords into your show details, episode titles and show notes to increase your visibility when listeners search for related topics. Highlights: Importance of using keywords for podcast discovery Utilizing podcast analytics for audience understanding and engagement Improving podcast SEO with keywords in descriptions, titles, and show notes Strategies for enhancing podcast ranking on Apple Podcasts Tips for ranking…

  • Ep 90: Top 10 Free Podcasting Tools for Podcasters

    Back in episode 80, I talked about my podcasting costs. It stacked up and some of you guys were outraged! So, I wanted to make it clear that podcasting does not have to be expensive. In fact, I record and edit this episode on free software. And with this in mind, during this episode, I will give you 10 FREE podcasting tools that you should consider using for your podcast production process. Plus, I will give you a key podcasting tip that you DON’T want to miss!! Read the Blog Post: 10 Free Podcasting Tools You Need to Try >> https://veritysangan.com/10-free-podcasting-tools/ 🎧 Listen to Ep 80: How Much Does it…

  • Ep 89: How Well Do You Know the Podcasting World? – It’s Quiz Time!!

    Join me as I broadcast live from the Podcast Show London 2024, taking part in a fun Spotify quiz with questions about Taylor Swift podcast streams, growing podcast categories, and more. Discover interesting facts about podcast trends and see how well you can do in this spontaneous quiz! Also, learn which podcast content has seen the most significant increase in global searches and streaming by age groups. Tune in for some surprising revelations and interactive fun! In this episode, we are taking a break from the usual podcasting tips and how-to content and instead focusing on a bit of fun to see how well we know the world of podcasting!…

  • Ep 88: How to Get Multiple Episodes from 1 Podcast Interview

    So often podcasters conduct a podcast interview, publish it, and never think about it again. But what if you could maximise your podcast interview and get multiple episodes out of the same interview? How awesome would that be? It’s at least double the content for you, and at least double the exposure for your podcast guest! In this episode, I’ll explain how when I interviewed Adam from Podcasting Business School the podcasting tips that he gave split into 4 key topics. So, I took these topics and broke the 1 interview down into 4 different podcast episodes. But, for other guest interviews, I didn’t break these into multiple episodes. I’ll…

  • Ep 87: Maximising Your Podcast Show Experience: Your Survival Guide to The London Podcast Show 2024

    Welcome to a bonus episode of the Lazy Girl’s Guide to Podcasting! This episode, I’m sharing eight essential tips to help you prepare for the Podcast Show London 2024 or any podcast event you might attend. First things first, remember to eat amidst the excitement. Networking is crucial, so spend time chatting with others, even if you’re attending solo. Don’t miss out on exploring the exhibition stands; last year, I had a blast discovering new tech and ideas. Ensure you check the schedule and have a backup plan in case sessions are full. It’s important to keep a cool head if things don’t go as planned – don’t be a…

  • Ep 86: What a TikTok Ban Could Mean for Podcasters

    Let’s chat about the potential impacts of a TikTok ban in the U.S. on podcasters. With the uncertainty surrounding TikTok’s fate and the evolving social media landscape, I explore whether podcasters should be concerned about the platform’s future. In this episode, we will delve into the complexity of the situation, considering political, economic, and social factors. Read the Blog Post: Should Podcasters Worry About a TikTok Ban? Here’s 2 Reasons Why You Shouldn’t Highlights The potential fate of TikTok in the US – sale or ban. Impact on content creators, including podcasters using TikTok to promote their podcasts. Uncertainty around pending legislation and its approval timeline. Evolution of the social…

  • Ep 85: Are You Killing Your Podcast’s Growth?

    Are you inadvertently killing your podcast’s growth by being resistant to change? Because here’s the truth – being creatures of habit, we podcasters often shy away from trying new things, even when our current approach isn’t yielding the desired growth that we want to see. In this episode, I’ll encourage you to take a critical look at your podcast’s performance. If you’re not seeing the growth you envisioned, whether it’s in downloads, audience retention, or any other metric that defines success for you, it might be time to step out of your comfort zone. Don’t let the fear of losing existing listeners hold you back from rebranding, revamping your show…

  • Ep 84: Crafting the Perfect Podcast Guest Pitch – with Sarah Hopkinson

    Pitching to be a guest on someone else’s podcast can often seem as a daunting task. But when Sarah Hopkinson from CopyHop contacted me to pitch to be a guest, I was blown away by her email. It was specific, to the point, and told me exactly how she’d fit with my podcast and you as the podcast audience. So, in this episode, I chat to Sarah all about how she crafted her pitch. She shares her framework for crafting a personalised email to podcast hosts that will make your request stand out from all of the others. Her podcasting tips for pitching to guest on other people’s podcasts are…

  • Ep 83: How to Run a Podcast and an Email List Without Going Insane – with Sarah Hopkinson

    It’s safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far. So, in this episode, we’re joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, how to build that email list, and how to get your podcast audience to engage with the email content. We chat about all things lead magnets, as well as other innovative ways to build up your email list. Discover key insights and podcast tips on transforming your email list into…