Are you ready to take your podcast interviews to the next level? In this episode of Lazy Girls Guide to Podcasting, I’ll reveal a game-changing approach and tips to categorizing podcast guests. Discover the three distinct types of guests that can transform your show and skyrocket engagement. Join me as I share valuable podcasting tips on booking guests, including untapped potential within your circle, finding new voices, and leveraging well-known experts. Learn how to provide value to your audience and create episodes that leave a lasting impact. Plus, dive into my personal experience and tips on successful guest booking. Don’t miss out on this episode packed with actionable strategies for…

In this episode, we discuss why doing “listen for listen” or “subscribe for subscribe” exchanges is the worst way to grow your podcast audience. I’ll explain why this strategy doesn’t lead to genuine growth and instead suggest strategic podcasting tips for promoting your podcast through social media and other channels where your target audience resides. We’ll cover the importance of genuine connection and engagement in building a podcast audience and look at promoting on platforms where your podcast audience is. We also talk about the importance of creating original content to foster community growth. I’ll explain why I’m so against the transactional model of growth and instead focus on key…

Just last month I noticed a significant 78% drop in downloads when I did not promote my podcast on Twitter for two weeks, but no noticeable impact when I stopped promoting on Instagram. So, in this episode, I explore why not posting on Twitter (or X!) was so impactful on my podcast and offer valuable podcasting tips as to why it’s so important to choose the right platform for promoting your podcast, based on where your audience is.

Creating effective podcast show notes that can attract potential listeners, increase downloads, and boost your subscriber count is a pivotal part of podcast production. So, in this episode, I’ll share my podcasting tips and strategies to enhance your show notes, including writing catchy headlines, providing brief episode overviews, using timestamps, and avoiding technical jargon. We will touch on the significance of incorporating SEO techniques to improve your podcast’s visibility in search engine results. Learn how to utilise keywords and phrases strategically in your show notes to reach a wider audience and increase your podcast’s discoverability. Furthermore, I’ll introduce you to my favourite efficient online tool, Summarize.com, which auto-generates show notes,…

In this episode from a podcast about podcasting, I discuss the common mistakes that new podcasters make. Investing in an expensive microphone does not guarantee high-quality audio content, as it is more about the skills to use the microphone effectively. We’ll also talk about how new podcasters often expect overnight success and give up too early when podcasting is a long game that requires patience and consistency. Additionally, I’ll tell you why constantly switching editing software based on reviews can be killing your podcast growth. Instead, you need to find what works and stick with it. Finally, we’ll talk podcasting tips, focusing on consistency, targeting the right audience, and promoting…

It’s part 3 of our Podcast Marketing Series and in this episode, I share more of my takeaways from attending GREENHOUSE Jersey 2023. I had the fortune of seeing May James speak live about how to take the ick out of sales. And this got me thinking: Whilst May’s talk focused on marketing and sales for businesses, I found the insights highly applicable to marketing podcast episodes and shows. Podcasting tips include confidently promoting your podcast, tracking data, and aligning content strategies.

It’s part 2 of our Podcast Marketing Series! In this episode, I’m delving into a talk I attended at GREENHOUSE Jersey and delivered by Joe Glover, co-founder of The Marketing Meetup. In his talk, Joe talked all about marketing products and services to customers. His approach is highly applicable to podcasts and podcasters who want to engage their listeners and turn them into loyal fans. Learn how to increase your listeners, subscribers, and visibility for your podcast by implementing these effective marketing strategies. We’ll highlight the importance of branding, tone of voice, and values that make your podcast unique and appealing to audiences. Discover the power of ‘Word of Mouth’…