Ep 72: My Podcast Tech Stack: Essential Tools for Beginner Podcasters
I often get asked about the tech and tools that I use for podcasting. And whilst it does change from time-to-time, in this episode, I’m going to share an in-depth look at my podcast tech stack. I’ll be sharing the podcasting tips for the tools and software I use to produce this podcast show and discuss the importance of having the right tech setup for podcasting success. My podcasting arsenal is well-equipped with a range of tech tools to streamline the podcast production and promotion efforts. My Podcast Tech Stack: Captivate.fm – https://veritysangan.com/captivate Riverside.fm – https://veritysangan.com/riverside SummarAIze – https://veritysangan.com/summaraize Vidyo.ai – https://vidyo.ai Canva – https://veritysangan.com/canva ContentStudio – https://veritysangan.com/contentstudio Highlights: Importance…
Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth – with Adam Schaeuble from Podcasting Business School
Highlights: The mistake of not consistently producing weekly content The misconception that podcasts need to be solely interviews The importance of utilizing your own knowledge and expertise for hosting a show Balancing the need for finding new listeners with giving existing listeners a reason to come back Creating a sense of community and offering value to retain and attract listeners The power of podcast recommendations from friends and family in podcast discovery Timestamps: [00:00:00] Intro [00:00:51] The main mistakes that podcasters are making [00:05:22] Podcasts don’t have to be 100% interviews [00:06:22] Creating Marketing Info for New and Current Listeners [00:07:28] Retaining Current Listeners in Podcasting Guest bio: Adam Schaeuble…
Ep 70: How the Taylor Swift N*des Scandal Affected my Podcast Marketing
You won’t believe what happened to my podcast recently! I released an episode titled “What Taylor Swift Can Teach Us About Podcasting” on January 30th. In it, I used Taylor Swift and her ever-changing music eras as a metaphor for adapting your podcast content and promotion strategies over time. Little did I know, that same weekend the episode launched, searches for “Taylor Swift” were completely banned on Twitter after some scandalous AI-generated images of her emerged online. This was really bad timing on my part and here’s why: I rely heavily on Twitter for promoting my podcast and driving listeners to new episodes. A huge majority of my podcast downloads…
Ep 69: DIY Brand Photography for Your Podcast – with Krista Campbell from She Calls Her Shots Podcast
Are you feeling inspired to get branded photos for your podcast; but want to go the DIY route? In this podcast episode, I talk to Krista Campbell from She Calls Her Shots podcast about the importance of good lighting and composition in creating branded photographs. Krista suggests going outside for the best light and using the back camera on your phone for higher-quality photos. She also recommends using an app like Sunseeker to determine the position of the sun on cloudy days. Krista shares photography tips on taking brand images of ourselves, emphasizing the importance of keeping it simple and focusing on how you want to feel in the photos.…
Ep 68: Building a Strong Visual Identity for Your Podcast with Krista Campbell from She Calls Her Shots
How much thought have you put into the picture you have on your podcast artwork? Or the images of yourself that you use to promote your podcast? In this episode, I’m joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots. We look at how brand photography bridges the gap between online presence and audience connection, going beyond traditional headshots. Krista gives amazing photography tips for capturing the atmosphere, brand colors, and how props can help your listeners envision themselves working with you. Learn why planning for a branding session is crucial and how to align your photographs with your podcast’s…
Ep 67: An Apple Podcast Update MADE for Lazy Girls
Let’s discuss an exciting announcement from Apple Podcasts – the introduction of automatically generated transcripts! This feature is a lazy girl’s dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free. Not only does this new feature make podcast content more accessible, but it also helps you as a podcaster to effortlessly widen your audience reach. But what does this mean for those who are already paying for transcriptions? How and where can these transcriptions be downloaded? And how can you leverage this feature for generating show notes? Tune in to get all your questions answered and more! Plus, join me for…
Ep 66: What Taylor Swift Can Teach Us About Podcasting
In this episode, I’ll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can’t please everyone with your podcasting content and you need to focus on creating content for you and your core audience. I say creating content for you; what I mean is content that you enjoy creating. Because if you’re creating content that you don’t enjoy, it shows. However, you also need to remember that your content can’t be all about you and needs to provide some value to your audience and give them that reason to download your episodes.…
Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School
Do you need an expensive microphone for your podcast to be legit? In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He’s done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microphones are not essential! What matters most in podcasting is consistently; delivering great content that serves your listeners, not tip-top perfect audio quality. Don’t get caught up spending hours editing or let worries about background noise stop you from getting started. As long as your audience can hear and understand you, small…
Ep 64: How to Dominate the First 72 Hours for Maximum Impact – with Adam Schaeuble from Podcasting Business School
Does your podcast promotion strategy need a shake-up? In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release. Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podcasts and Spotify. By condensing marketing efforts into the first 72 hours, Adam explains how podcasters can generate more activity and increase their chances of being recommended to new listeners. Adam highlights the need to maximize exposure during this period and emphasises quality over quantity’s importance. Highlights: Adam’s…
Ep 63: Why I Quit Promoting My Podcast on TikTok
In this episode, I discuss why I stopped using TikTok to promote my podcast show. I’ll also quickly dive into my plans to focus more on live streaming in the future! We will discuss how TikTok is an amazing platform for promoting a brand and for promoting a podcast, but if you’re finding it to be just another platform that is eating up your time, then maybe you need to consider a different approach. There are so many social media platforms out there, and it is so easy to get lost down a rabbit hole. Listen in as I unfold the six reasons why TikTok did not work for me…