Ep 62: How Captivate.fm Made Podcasting Easy for Lazy Girls
Have you found your podcast host to be lacking in features? This is exactly the scenario I found myself in when I was with my previous podcasting host, Megaphone. I found that (for me) the interface wasn’t the best, and I found a lack in features to help grow my podcast. So, in this episode, I talk about my decision and experience to switch my podcast hosting platform from Megaphone to Captivate.fm. I’ll go through the reasons why I decided that Megaphone wasn’t the podcast hosting platform for me and also why I decided to move over to Captivate.fm. Scroll up and hit play to listen to this episode and…
Ep 61: Defying the Weekly Episode Expectation
In this episode, I’ll address the frequently asked question about whether podcasters need to produce weekly episodes. There is no hard and fast rule dictating a weekly release schedule and as a podcaster, you should find a rhythm that works for them. I parallel this with music artists who don’t release albums every week, highlighting that consistent output does not necessarily mean weekly episodes. I’ll encourage you to focus on the age-old podcasting tip that is creating quality content and building a loyal audience, rather than feeling pressured to adhere to a specific release schedule. Ultimately, the emphasis is on the fact that podcasting is about finding what works best…
Ep 60: The Power of Audio: Creating Immersive Experiences through Podcasting – with Chris Smith
Join me for an insightful conversation with Chris Smith from Podtastic Audio as we dive deep into the world of podcasting audio. I ask Chris why there seems to be a preference for audio podcasting over video and how listener statistics should inform podcast content. He shares effective ways to improve audio quality in podcasts, pointing out “With audio, you can do more with less. Audio is probably the only content that ever would exist that you can physically consume while doing anything else.” We discuss the immersive experience of audio, podcast advertising, challenges in video editing compared to audio, and much more. You’ll hear nuggets of wisdom from Chris…
Ep 59: Stay On Brand While Cashing In: Cloaking Affiliate Links the Right Way
In this episode, I discuss the concept of cloaking affiliate links and why it is an important podcast monetization strategy. I explain what exactly cloaking links means and the various benefits it provides in terms of improving click-through rates, deterring commission theft, and making links more memorable and shareable. These podcasting tips are not to be missed! I then recommend using the WordPress plugin Pretty Links to easily customize and brand your affiliate links. I emphasize the importance of only promoting affiliate products you genuinely trust and believe in. Links: Pretty Links (WordPress plugin):https://prettylinks.com/ 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter
Ep 58: Getting Curious and Hosting Amazing Guest Interviews – with Matt Gilhooly
In this episode, I had an engaging conversation with Matt Gilhooly, the host of The Life Shift Podcast. As Matt delved into his journey, he highlighted the importance of maintaining authenticity and curiosity during interviews. As he put it, “I really want it to be a candid conversation, because if you say something that sparks my curiosity, I want to go down that road.” Our discussion explored various aspects concerning podcasting, from filtering pitches to formulating spontaneous questions. Can we approach strangers for their personal stories? How does one sift through numerous pitches to find the perfect guest? What is the role of active listening in shaping a dynamic podcast…
Ep 57: Debunking 5 Common Podcasting Myths
Have you ever fallen for common podcasting myths? I’m raising my hand here! I’m Verity from The Lazy Girls Guide to Podcasting and in this straight-talking episode, I’m getting real about assumptions I used to make. If you’re nodding along to any of these, let me pull back the curtain: I cringe at what I used to believe before learning these truths. As I reflect on mistakes that misguided me, I realization hit: so many podcasters fall into the same traps! So I’m coming clean. Join me as I unpack the myths, missteps, and lessons that now guide my podcasting approach. Whether you’re starting out or more experienced, these podcasting…
Ep 56: How to Attract High-Value Guests to Your Show
Are you ready to take your podcast interviews to the next level? In this episode of Lazy Girls Guide to Podcasting, I’ll reveal a game-changing approach and tips to categorizing podcast guests. Discover the three distinct types of guests that can transform your show and skyrocket engagement. Join me as I share valuable podcasting tips on booking guests, including untapped potential within your circle, finding new voices, and leveraging well-known experts. Learn how to provide value to your audience and create episodes that leave a lasting impact. Plus, dive into my personal experience and tips on successful guest booking. Don’t miss out on this episode packed with actionable strategies for…
Ep 55: The WORST Way to Grow Your Podcast Audience
In this episode, we discuss why doing “listen for listen” or “subscribe for subscribe” exchanges is the worst way to grow your podcast audience. I’ll explain why this strategy doesn’t lead to genuine growth and instead suggest strategic podcasting tips for promoting your podcast through social media and other channels where your target audience resides. We’ll cover the importance of genuine connection and engagement in building a podcast audience and look at promoting on platforms where your podcast audience is. We also talk about the importance of creating original content to foster community growth. I’ll explain why I’m so against the transactional model of growth and instead focus on key…
Ep 54: My Weekly Downloads Dropped by 78% – Here’s Why
Just last month I noticed a significant 78% drop in downloads when I did not promote my podcast on Twitter for two weeks, but no noticeable impact when I stopped promoting on Instagram. So, in this episode, I explore why not posting on Twitter (or X!) was so impactful on my podcast and offer valuable podcasting tips as to why it’s so important to choose the right platform for promoting your podcast, based on where your audience is.
Ep 53: Podcast Show Notes that Convert: Secrets to Attracting More Listeners and Subscribers
Creating effective podcast show notes that can attract potential listeners, increase downloads, and boost your subscriber count is a pivotal part of podcast production. So, in this episode, I’ll share my podcasting tips and strategies to enhance your show notes, including writing catchy headlines, providing brief episode overviews, using timestamps, and avoiding technical jargon. We will touch on the significance of incorporating SEO techniques to improve your podcast’s visibility in search engine results. Learn how to utilise keywords and phrases strategically in your show notes to reach a wider audience and increase your podcast’s discoverability. Furthermore, I’ll introduce you to my favourite efficient online tool, Summarize.com, which auto-generates show notes,…