In this episode, I share my key takeaways from the Greenhouse Jersey Marketing and Sales Conference that I recently attended. I was blown away by a talk from Dan Knowlton, co-host of the Business Anchors Podcast, where Dan explained why we need to forget everything that we know about traditional marketing. So, with my podcasting thinking cap on, I took notes on how everything he was advising in terms of selling products and services, could instead be applied to promoting your podcast. Timestamps: [00:00:00] Marketing Your Podcast: A Mini-Series – Intro [00:02:13] Forget Everything You Know About Marketing [00:04:25] The Art of Selfless Selfishness in Content Creation [00:07:03] Podcast Promotion…

In this episode, I delve into the importance of understanding microphone technique for podcasting success. In this episode, I share my personal experience with the popular Blue Yeti microphone and address the common misconception surrounding affordable microphones. Don’t fall into the trap of simply buying the “best” microphone on the market. Discover how understanding and properly using your microphone’s features can greatly enhance your sound quality. Timestamps: 00:00 Intro 00:31 The WORST question to ask about podcast microphones 01:15 The Blue Yeti microphone 02:03 How to use your Blue Yeti microphone properly 03:00 What you need to be asking when buying a microphone for podcasting 03:30 How podcasters are using…

In this episode of “The Lazy Girls Guide to Podcasting,” I talk about my decision to change the structure of my podcast intro. I’ve got rid of the ‘traditional’ intro for a more dynamic one. I also discuss an interesting comment that I received on Twitter that challenges the traditional view of podcast lifecycles, suggesting that podcasts don’t have to go on indefinitely. I highlight the importance of viewing podcasting as an art form rather than just continuous content creation. Finally, we look at the debate between quantity and quality in podcasting. Is it better to have a large number of episodes or to focus on maintaining conversations that provide…

Are you thinking of quitting your podcast? In this episode, we explore the taboo topic of wanting to quit or take a break from podcasting. Quitting your podcast doesn’t equate to failure, but it’s important to consider your reasons for wanting to quit before you actually give up your podcast. I’ll discuss the common reasons why podcasters give up podcasting, such as a lack of immediate results or effective strategies. We also talk about the attrition rate of podcasters, with many quitting before their eighth episode due to unrealistic expectations and time commitments. I’ll then go through six signs that indicate it might be time to quit, including loss of…

I had this idea a while ago to bring you, the lovely listeners, the raw and honest stats and figures for the growth of this podcast. My targets are to hit 5,000 monthly downloads for the podcast, 500 YouTube subscribers, and 3,000 YouTube watch hours. So, at the end of each month, I’ll bring you these little bonus episodes to see the honest growth and the journey to hitting these different metrics. Monthly metrics that will be tracked will be: The top episode for this month on both the podcast and YouTube is episode 35: The Hack That Will Save You HOURS On Your Podcast Workflow

Overwhelmed with your podcasting workflow? Have you thought about batching your podcast tasks? I didn’t use to batch my tasks together, but since starting The Lazy Girl’s Guide to Podcasting, I do find that grouping similar tasks together saves time and energy. For example, I’ll record multiple episodes in one go, edit them, run them through SummarAIze, and bulk upload the content to a podcast hosting platform… You get it. It’s a lot and I love knowing that I can go through my to-do list and just tick everything in one area of my podcasting workflow as done.

In this episode, we’re tackling a contentious and under-discussed subject: buying podcast reviews. Very much akin to buying fake followers on Instagram, this practice may provide a temporary boost in numbers, but without genuine engagement and high-quality content, these numbers are unlikely to translate into long-term success. Are you tempted to buy podcast reviews? Is it fair to manipulate podcast ratings for personal gain? I’ll ask these hard questions and provide answers, that unravel the repercussions and drawbacks amid the initial appeal of a boosted reputation. Plus, I’ll discuss alternatives to fake reviews, emphasising the significance of organic growth and genuine audience engagement. Remember; podcasting is a long game and…