Podcast SEO: Getting Your Show Found by Your Ideal Listener
SEO can often be seen as a scary and hard-to-grasp concept, especially for new podcasters. So, in this post I want to break down podcast SEO; what it is, how using podcast SEO can benefit your show, and tips for implementing good SEO strategies. Personally, I find utilising podcast SEO a great way for my show to be discovered by new listeners. The Lazy Girl’s Guide to Podcasting regularly appears within the first few results on Apple Podcasts when keywords such as ‘podcasting tips’ or similar are searched. That’s the power of knowing what your audience are searching for: your show appears in the search results, and not the bottom…
Is Individual Podcast Episode Artwork Worth The Effort?
If you’ve been podcasting for a while, you may remember when Apple Podcasts announced this “podcast episode artwork” functionality back in 2023. The idea was that in addition to your overall podcast artwork, you could upload a separate 3000×3000 pixel thumbnail image for each new episode. Sounds great, right? At the time, I was worried that this was just Apple Podcast’s way of turning into YouTube, and I’ll admit that I had split opinions on the point of this new feature. On the one hand, having individual podcast episode world would then show up as a little visual preview whenever someone browses your podcast feed on Apple Podcasts or other…
How to Rank on Apple Podcasts Search Results in 5 Steps
Having your podcast rank on Apple Podcasts search results is a great way to get your podcast in front of new listeners. But, ranking on Apple Podcast’s search results, like anything, requires strategy. When you search for certain keywords on Apple Podcasts (more on that in a bit!), The Lazy Girl’s Guide to Podcasting ranks in the first few search results. You might be thinking “So what? Why is that a big deal?” But, getting your podcast to rank highly on Apple Podcasts for the keywords your audience is searching for is absolutely vital. Think about it this way – when someone heads to Apple Podcasts and searches for something…
How to Grow Your Podcast Audience: And the 3 Ways You’re Probably Killing It Without Realising
‘How to grow your podcast audience’ has to be one of the most popular questions that I hear podcasters ask. But what I often see is podcasters overlooking the basics of podcast growth and think that they need to turn to more complicated (and sometimes expensive) forms of promotion in order to get more podcast listeners. In this post, we’re going to break down how you could be standing in the way of growing your own podcast audience and what you can do to up the number of podcast listeners. We Get Stuck in a Routine Humans are habitual creatures and we don’t like to rock the status quo. And…
The No 1 WORST Way to Get More Podcast Listeners
Everyone wants to get more podcast listeners, but here we will tell you the no 1 WORST way to build your podcast audience and why.
The Rise and Fall of Google Podcasts: Why Google Podcasts is Shutting Down
Another podcasting directory is shutting down and this time it's Google Podcasts. Let's dive into the rise and fall of this directory and what it means for podcasters.
What You Need to Know About Getting into the Podcast Charts
As cliche as it sounds, the best way to get into the podcast charts is to produce quality content and get it in front of the right audience. But, before you get to caught up, consider if getting into the podcast charts is needed for your show.
How to Start Your Podcast in 12 Easy Steps – A Checklist
A handy 12-point checklist to help you set up and run your podcast, looking particularly at podcast artwork and podcast episode specific artwork.
Unveiling the Truth: What You Need to Know Before Buying Podcast Reviews
Getting reviews on your podcast might seem like a challenge, but is buying podcast reviews ever worth it? We explore the pros & cons of paying for reviews.
How to Get Your Podcast on Apple Podcasts (iTunes)
Apple Podcasts is the number 1 directory used by podcast listeners worldwide. So getting your podcast on Apple Podcasts is a must. Follow our step-by-step guide to get set up.
How to Start and Run a Podcast
