• Podcaster analysing podcast SEO on desk with white keyword. letters spelling SEO and post-it notes
    Podcasting Apps and Tech,  Start Here

    Podcast SEO: Getting Your Show Found by Your Ideal Listener

    SEO can often be seen as a scary and hard-to-grasp concept, especially for new podcasters. So, in this post I want to break down podcast SEO; what it is, how using podcast SEO can benefit your show, and tips for implementing good SEO strategies. Personally, I find utilising podcast SEO a great way for my show to be discovered by new listeners. The Lazy Girl’s Guide to Podcasting regularly appears within the first few results on Apple Podcasts when keywords such as ‘podcasting tips’ or similar are searched. That’s the power of knowing what your audience are searching for: your show appears in the search results, and not the bottom…

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  • dollar bills
    Podcasting Essentials

    Podcasting on a Budget: How I Slashed My Podcasting Costs by 65%

    Podcasting doesn’t have to break the bank. In fact, it can be a relatively affordable hobby if you’re mindful about your spending. In this post, I’ll walk you through how I reduced the running costs of my podcast, The Lazy Girl’s Guide to Podcasting, by a whopping 65%. Let’s dive into the details and the strategies I used to save money while maintaining the quality of my show. You Don’t Need an Expensive Setup to Succeed Before diving into the nitty-gritty of cutting costs, let’s address one of the biggest myths in podcasting: the idea that you need an expensive setup to achieve amazing results. The truth is, you don’t.…

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  • Grow Your Podcast

    Is Individual Podcast Episode Artwork Worth The Effort?

    If you’ve been podcasting for a while, you may remember when Apple Podcasts announced this “podcast episode artwork” functionality back in 2023. The idea was that in addition to your overall podcast artwork, you could upload a separate 3000×3000 pixel thumbnail image for each new episode. Sounds great, right? At the time, I was worried that this was just Apple Podcast’s way of turning into YouTube, and I’ll admit that I had split opinions on the point of this new feature. On the one hand, having individual podcast episode world would then show up as a little visual preview whenever someone browses your podcast feed on Apple Podcasts or other…

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  • Captivate.fm screenshot showing analytics to help podcasters rank on Apple Podcasts
    Podcasting Apps and Tech,  Start Here

    How to Rank on Apple Podcasts Search Results in 5 Steps

    Having your podcast rank on Apple Podcasts search results is a great way to get your podcast in front of new listeners. But, ranking on Apple Podcast’s search results, like anything, requires strategy. When you search for certain keywords on Apple Podcasts (more on that in a bit!), The Lazy Girl’s Guide to Podcasting ranks in the first few search results. You might be thinking “So what? Why is that a big deal?” But, getting your podcast to rank highly on Apple Podcasts for the keywords your audience is searching for is absolutely vital. Think about it this way – when someone heads to Apple Podcasts and searches for something…

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  • Podcasting Essentials

    Podcasting 2.0: What Does it Mean for Indie Podcasters?

    The world of podcasting has been evolving rapidly, and with the advent of new technologies and innovations, a new era has dawned: Podcasting 2.0. This term has been buzzing around the podcasting community, leaving many creators and listeners wondering what the heck podcasting 2.0 even is. So, I caught up with Mark Asquith from Captivate.fm to delve into the intricacies of podcasting 2.0, exploring its origins, features, and potential benefits for both podcasters and listeners. What Was Podcasting 1.0? Before we dive into the realm of podcasting 2.0, it’s essential to understand its predecessor, podcasting 1.0. The original iteration of podcasting emerged from the concept of RSS (Really Simple Syndication)…

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  • Woman setting up for filming a TikTok video - will she be affected by a potential TikTok ban?
    Grow Your Podcast

    Should Podcasters Worry About a TikTok Ban? Here’s 2 Reasons Why You Shouldn’t

    Let’s cut right to the chase – the buzz around a potential TikTok ban in the US has a lot of podcasters wondering if they should pull their promotion efforts from the platform. Granted, I don’t use TikTok to promote my podcast, but I think that there’s a conversation to be had around this topic. And honestly, if you’re a podcaster using TikTok to drive listeners to your show, I don’t think you should be worried about the threat of a TikTok ban. Why? Well in this post we will break down what a potential TikTok ban might mean for podcasters, why you shouldn’t be stressing about what might come…

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