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What is a webinar?
A webinar is an online event that you host for your audience. In a webinar, you could be sharing a video, presentation, or web pages; they can be live or pre-recorded. Webinars can be hosted in a variety of ways, but the best way is through a dedicated webinar platform.
Why?
Because then you can use a range of integrations and features to properly integrate your webinar into your sales funnel in a way that is effective and efficient for your brand and your business.
Webinars are a great way to warm your audience up to you and to your product.
This is particularly true if you’re selling to a cold audience, or you have a high-ticket offer that you’re trying to sell. Your audience might just need a bit of time to get to know you and your services before they want to work with you or buy from you.
After all, it takes on average at least 7 contacts with you or your product before someone will feel confident enough to purchase from you.
That’s a lot of contact points, so having a webinar helps to fill the ways in which your potential customer can interact with you.
What is an ‘on-demand’ webinar?
An on-demand webinar is pretty much what it says on the tin. It is a webinar that your audience can watch at any time that is convenient for them.
That is, they find your webinar online, register, and are immediately taken to the webinar. There’s no countdown clock for the next showing, no waiting around for 5-10 minutes for it to start. It’s on-demand and therefore can be watched instantly.
It’s a great option for people who find your webinar and immediately want to interact.
We have very little patience when it comes to the internet in this day and age, and so even making your audience wait just 10 minutes for your next viewing can cause people to lose interest and not come back to your webinar.
What is a ‘just in time’ webinar?
On-demand webinars are a little different to ‘just in time’ webinars. Just-in-time webinars are when you click to join the webinar, and the next slot just happens to be within the next 5-15 minutes from the time you’re currently at. Hence, you’re ‘just in time’ to watch the webinar. This option is great if your audience finds your webinar and wants to feel like they’ve got a good deal because if they hadn’t turned up when they did, they would have missed the webinar.
I remember my own first experience of finding a ‘just in time’ webinar. I thought I’d been really lucky. Only to find out when I revisited the page later on that I was ‘just in time’ for exactly the same webinar. My confusion led me to dig into webinars a little more and eventually I found this marketing tactic.
It’s clever, and also gives your audience a little time to re-group, and get a coffee and a notepad, before sitting down to listen to your webinar.
Why use an on-demand webinar?
Webinars are fantastic for boosting course sales, selling coaching services, and sharing your knowledge with your audience. But in an internet-savvy world, it is hard to constantly be delivering live webinars at times that suit everyone in your audience.
To stand out, and be accessible to your audience when they’re free, on-demand webinars are a perfect solution.
You can pre-record the webinar and have your audience register and attend on their terms and when it suits them.
And yes, you could host a video somewhere sharing the same information, but where webinars are different is that they actively form part of your marketing funnel with a multitude of features that video hosting platforms just can’t compete with.
Benefits of an on-demand webinar
- The webinar runs at a time suited to your audience, not you. Therefore, more people can attend.
- You bolster your email list as people need to register to attend and you can integrate your email platform to this registration list.
- Your courses, services, and digital products can be offered at various stages throughout your webinar at special prices that are exclusive to the webinar to entice your audience to sign up.
- Analytics can help you better target your intended audience and help you improve your webinar.
- Even if you aren’t online when your audience watches your webinar, they can send you questions that you can reply to via email when you are available.
Step-by-step to creating an on-demand webinar
The steps to create an on-demand webinar below use the platform: WebinarKit.
WebinarKit is currently available for a one-time fee of just $97USD. In my opinion, this is a brilliant one-time investment for your company.
Their website states that eventually WebinarKit will cost $99USD PER MONTH, and when you look at the multitude of features below, it’s easy to see why.
Your purchase of WebinarKit will get you the following features:
- Automated (evergreen) webinars
- Like-live, just-in-time, ongoing series webinars
- Unlimited webinars, registrants & attendees
- Full webinar funnel builder
- All page hosting included
- Fully brandable webinar funnels
- Live chat and questions box
- Conversion boosting offers
- Simple yet powerful analytics
- Automatic email reminders
- Advanced remarketing segmentation
- Autoresponder integrations
They also offer a 14-day money-back guarantee.
WebinarKit also comes with a variety of integrations, including:
- ActiveCampaign
- Aweber
- Constant Contact
- ConvertKit
- Drip
- GetResponse
- Kartra
- Keap
- MailChimp
- MailerLite
- SendFox
- Sendinblue
- Sendlane
- Zapier
Personally, I think that’s a lot for only $97USD. And depending on the cost of your online course or program, you could very realistically make back your investment in WebinarKit very quickly.
I want WebinarKit for only $97USD >>
Step 1
Log in and click ‘New webinar.’
Step 2
Insert the URL for your webinar video. This could be from YouTube, Canva, Vimeo, hosted on your own website, or wherever else you host your webinar video. Press ‘next.’
Step 3
Enter your webinar’s details. This includes your webinar’s name, title, duration, and brand image.
Scroll down and you can select the presenter for your webinar, and also your webinar schedule, i.e. if you want your webinar to be an instant watch (on-demand), ‘just in time,’ or run on a specific schedule of dates and times for your choosing. Once you’ve entered this information, click ‘next.’
Step 4
Click on the buttons to open the registration page editor and the thank you page editor. Get creative and use your brand colours, images, and copy to bring these pages to life. When you’re done, click ‘next.’
Step 5
Select your live settings. Toggle the options to turn them on or off, and add in a redirection URL if you’d like to use one.
You can also add in offer settings. Add in up to 3 offers that can appear with different calls to action at set times during your webinar. Just add in at how many minutes you’d like the call to action for each offer to appear.
Step 6
Select from the many options for email notifications and customise their content to suit your webinar’s needs. You can set up text message notifications, but do be warned that this can incur additional charges.
You can also integrate with your email platform so that people are added to your mailing list when they sign up for your webinar. Finally, enter your page scripts for your tracking/analytics, and you’re good to go!
Hit ‘complete’ and that’s it! Your webinar is live and you are free to share it with the world!
Webinar in action
Want to see a webinar in action using WebinarKit? Click to see my webinar: Outline Your Online Course in 1 Hour, hosted on WebinarKit.
Want to learn more? Check out the podcast!
We had the privilege of hosting Melissa Guller from Wit & Wire on the podcast to talk about creating webinars.
Listen to the episode below:
What do you think? Did I miss anything? Let me know in the comments!
