How much thought have you put into the picture you have on your podcast artwork? Or the images of yourself that you use to promote your podcast? In this episode, I’m joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots. We look at how brand photography bridges the gap between online presence and audience connection, going beyond traditional headshots. Krista gives amazing photography tips for capturing the atmosphere, brand colors, and how props can help your listeners envision themselves working with you. Learn why planning for a branding session is crucial and how to align your photographs with your podcast’s…

Let’s discuss an exciting announcement from Apple Podcasts – the introduction of automatically generated transcripts! This feature is a lazy girl’s dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free. Not only does this new feature make podcast content more accessible, but it also helps you as a podcaster to effortlessly widen your audience reach. But what does this mean for those who are already paying for transcriptions? How and where can these transcriptions be downloaded? And how can you leverage this feature for generating show notes? Tune in to get all your questions answered and more! Plus, join me for…

In this episode, I’ll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can’t please everyone with your podcasting content and you need to focus on creating content for you and your core audience. I say creating content for you; what I mean is content that you enjoy creating. Because if you’re creating content that you don’t enjoy, it shows. However, you also need to remember that your content can’t be all about you and needs to provide some value to your audience and give them that reason to download your episodes.…

Do you need an expensive microphone for your podcast to be legit? In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He’s done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microphones are not essential! What matters most in podcasting is consistently; delivering great content that serves your listeners, not tip-top perfect audio quality. Don’t get caught up spending hours editing or let worries about background noise stop you from getting started. As long as your audience can hear and understand you, small…

Does your podcast promotion strategy need a shake-up? In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release. Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podcasts and Spotify. By condensing marketing efforts into the first 72 hours, Adam explains how podcasters can generate more activity and increase their chances of being recommended to new listeners. Adam highlights the need to maximize exposure during this period and emphasises quality over quantity’s importance. Highlights: Adam’s…

In this episode, I discuss why I stopped using TikTok to promote my podcast show. I’ll also quickly dive into my plans to focus more on live streaming in the future! We will discuss how TikTok is an amazing platform for promoting a brand and for promoting a podcast, but if you’re finding it to be just another platform that is eating up your time, then maybe you need to consider a different approach. There are so many social media platforms out there, and it is so easy to get lost down a rabbit hole. Listen in as I unfold the six reasons why TikTok did not work for me…

Have you found your podcast host to be lacking in features? This is exactly the scenario I found myself in when I was with my previous podcasting host, Megaphone. I found that (for me) the interface wasn’t the best, and I found a lack in features to help grow my podcast. So, in this episode, I talk about my decision and experience to switch my podcast hosting platform from Megaphone to Captivate.fm. I’ll go through the reasons why I decided that Megaphone wasn’t the podcast hosting platform for me and also why I decided to move over to Captivate.fm. Scroll up and hit play to listen to this episode and…

In this episode, I’ll address the frequently asked question about whether podcasters need to produce weekly episodes. There is no hard and fast rule dictating a weekly release schedule and as a podcaster, you should find a rhythm that works for them. I parallel this with music artists who don’t release albums every week, highlighting that consistent output does not necessarily mean weekly episodes. I’ll encourage you to focus on the age-old podcasting tip that is creating quality content and building a loyal audience, rather than feeling pressured to adhere to a specific release schedule. Ultimately, the emphasis is on the fact that podcasting is about finding what works best…

Join me for an insightful conversation with Chris Smith from Podtastic Audio as we dive deep into the world of podcasting audio. I ask Chris why there seems to be a preference for audio podcasting over video and how listener statistics should inform podcast content. He shares effective ways to improve audio quality in podcasts, pointing out “With audio, you can do more with less. Audio is probably the only content that ever would exist that you can physically consume while doing anything else.” We discuss the immersive experience of audio, podcast advertising, challenges in video editing compared to audio, and much more. You’ll hear nuggets of wisdom from Chris…