Ep 84: Crafting the Perfect Podcast Guest Pitch – with Sarah Hopkinson

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Pitching to be a guest on someone else’s podcast can often seem as a daunting task. But when Sarah Hopkinson from CopyHop contacted me to pitch to be a guest, I was blown away by her email. It was specific, to the point, and told me exactly how she’d fit with my podcast and you as the podcast audience.

So, in this episode, I chat to Sarah all about how she crafted her pitch. She shares her framework for crafting a personalised email to podcast hosts that will make your request stand out from all of the others. Her podcasting tips for pitching to guest on other people’s podcasts are not to be missed.

And as promised, below is the EXACT pitch email that Sarah sent to me to pitch herself to guest on The Lazy Girl’s Guide to Podcasting.

Timestamps:

  • 00:00:00 Intro
  • 00:01:15 Crafting a Personalized Email Pitch to Be a Podcast Guest
  • 00:03:09 Effective Podcast Pitching Strategies
  • 00:07:40 How to Write a Compelling Pitch Email to Be a Podcast Guest
  • 00:13:43 Tips for Following Up on Podcast Pitches
  • 00:21:12 Turning Podcast Episodes Into Emails

Sarah’s pitch email:

Hi Verity, 

As an inherently Lazy Girl, I was so happy when I discovered your podcast at the end of last year! As you say yourself, your episodes are really binge-able and I’ve been enjoying listening to them, especially your Taylor Swift/podcasting mash-up ep (oh my god, I’d LOVE it if she did her own podcast!!). There are a lot of voices in podcasting and podcasting advice, but yours is one of the most insightful and fun.

I am emailing you for a reason: I know that 2024 is your year of email so I was wondering if you’d be open to me guesting on The Lazy Girl’s Guide to Podcasting to talk a little about the opportunities for podcasters who master email marketing? 

I also work in the podcasting industry, helping podcasters to grow their show and their influence through strategically remarketing their content. Last year, I gave a seminar to a group of podcasters about how to run a great email list for their podcast with less effort, touching on why email is a great medium to connect with subscribers, how to use AI to repurpose podcast episodes whilst maintaining content quality and the different kinds of emails to send to your podcast list. It was a great success and it encouraged those podcasters to start or keep going with their email list without putting as much work into it.

I’d love to discuss all or some of the above on your podcast and if you’d like to have me as a guest, I’d be delighted to promote your episode far and wide. However, I appreciate that you know your audience best so I’ll leave it up to you to think about 🙂

Hope that the sun is shining on you in Jersey and that the Taylor Swift n*des scandal didn’t leave a Blank Space in your episode download numbers!

Have a great day!

~Sarah at CopyHop~ 

Sarah’s email series: https://crafty-hustler-1231.ck.page/9cd9d402ea

Guest bio:

Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she’s not working on her business she’s working out, taking day trips to Italy and watching The Office.

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Verity Sangan

Hey! I'm Verity. I love all things podcasting and am passionate about getting more women find their voice through podcasts. When I'm not in work or busy with mum-duties, I host The Lazy Girl's Guide to Podcasting.

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