Ep 10: Guest Booking Tips: It’s Not About the Numbers

As a podcaster, it’s easy to get caught up in the idea that booking a big name or someone with a large social media following will automatically boost your podcast’s popularity. However, this is not always the case and may not be the best approach for your podcast and audience.

When selecting guests, it’s crucial to consider whether they can truly deliver something to your listeners, whether it’s informative or entertaining content. It’s not just about booking someone with impressive numbers on their social media profile or a famous name to add to your guest list.

Even if a guest has a large following, it’s not a guarantee that they will promote your podcast or bring in listeners. It’s your responsibility to market and advertise your podcast, not your guests. Even if they do promote your podcast, it’s important to remember that only a small percentage of their followers may actually see and engage with the post.

Ultimately, the key to successful guest booking is finding individuals who can provide value to your audience. It’s not just about the numbers or status. I hope these podcasting tips will help you select the right guests for your podcast.

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Verity Sangan

Hey! I'm Verity. I love all things podcasting and am passionate about getting more women find their voice through podcasts. When I'm not in work or busy with mum-duties, I host The Lazy Girl's Guide to Podcasting.