Ep 54: My Weekly Downloads Dropped by 78% – Here’s Why

Just last month I noticed a significant 78% drop in downloads when I did not promote my podcast on Twitter for two weeks, but no noticeable impact when I stopped promoting on Instagram.

So, in this episode, I explore why not posting on Twitter (or X!) was so impactful on my podcast and offer valuable podcasting tips as to why it’s so important to choose the right platform for promoting your podcast, based on where your audience is.



  • Observing a 78% drop in downloads when not promoting on Twitter for two weeks
  • No noticeable impact on downloads when not promoting on Instagram
  • Importance of choosing the right platform for promoting a podcast
  • Identifying where the audience is and focusing marketing efforts there


  • [00:00:00] Intro
  • [00:01:03] Impact of social media promotion on podcast downloads
  • [00:08:39] Effective Platforms for Promoting Your Podcast
  • [00:11:48] Wrap up of an episode

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Verity Sangan

Hey! I'm Verity. I love all things podcasting and am passionate about getting more women find their voice through podcasts. When I'm not in work or busy with mum-duties, I host The Lazy Girl's Guide to Podcasting.