Ep 94: Taking Your Podcast from Audio-Only to a Video Podcast – with Kendall from Riverside.fm

[00:00:00] Verity: Hello, everybody. I am here with Kendall from Riverside. We are still at the podcast I can't even say it. I keep calling it the London Podcast Show. It's the podcast show London.

[00:00:10] Verity: You'd think that I'd say it like a 1000000 times I've got it right yet but it's okay, practice wins perfect. Absolutely. So, hi Kendall. Welcome to the LOTA LOTA. I am really excited because we have been talking, I want to say for nearly a year Yep.

[00:00:24] Verity: Of Kendall come on my podcast and between your, like, your work schedule, my work schedule, time zones, all the rest of it, it is now nearly a year to the day when we were like, hey, let's first do this. Yeah. So a year later, we literally just accosted you at the Riverside stand. I was like Oh,

[00:00:44] Kendall: you know, you're good. That's you could be nicer to yourself than the conversation. I understand that. I was excited.

[00:00:49] Verity: Oh, well, I still feel like I slightly accosted you and was like, Kendall, let's record now because otherwise, it's gonna have, like, another year of, like, not being able to. Well, it's okay.

[00:00:57] Kendall: A year later and we still don't know how to say the podcast show or is it London?

[00:01:00] Verity: The podcast No. Podcast show London. Podcast show London. Yeah. But in my mind, London podcast show, but it's not, is it?

[00:01:08] Verity: Because it's the podcast show in London, not yeah. Weird. Very silent somewhere. Yeah. I like to have a look.

[00:01:15] Verity: Oh, yeah. No. Oh, it's just this the podcast show up there. I just think I have London written it. For it.

[00:01:19] Verity: We're really glad at this. Okay. Next year, 3rd year in a row, and we will get it Exactly. We'll get it right. 10th trip.

00:01:25 Discussion on the Growth of Video Podcasting

[00:01:25] Verity: Absolutely. So I was like, have you gone over to the sea this busfly stand?

[00:01:29] Kendall: I have I walked by it.

[00:01:31] Verity: It's beautiful. It's amazing. But if you go around, like, the side of it, there's this there's, like, these 5 questions, and it's like a quiz and then you scan a QR code at the end and it tells you the answers to the questions. So Cool. I actually recorded an episode being like, hey, let's do this and I got really, really cocky, and I thought, oh, I'm totally gonna know the answers to this.

[00:01:49] Verity: But one of the questions was all about growth of, like, different areas of podcasting, And I'm trying to think of all the options now. It was like, you know, audio podcast, video podcast, sped up podcast, and something else. Like, what has been the biggest growth in the last couple of quarters? Now I thought it was gonna be sped up podcasting. Sure.

[00:02:08] Verity: Because I was like, that's a pretty random one to put in there, but it was random since it was Decoy because the most like, the biggest growth type of podcast in the last couple of quarters have been video podcasting, which working for Riverside is something that you totally know all about.

[00:02:26] Kendall: So It's not surprised me so much because I've even out sitting here speaking with people, a lot of people I speak to are like, I'm in audio. I know I need to get into video.

[00:02:34] Verity: Yep. So here we are doing audio right now. Exactly. Talk Talking about video. You know?

[00:02:39] Verity: We're going so slowly. Yeah. Yeah. So yeah. No.

00:02:43 The Rise of Video Podcasting: A Discussion with Kendall

[00:02:43] Kendall: I think that's definitely I think that it's definitely a huge thing that's growing. Like, am I gonna be I'll be honest and say, am I gonna watch an entire podcast video? Me, personally, probably not. But I think they're really where like the sweet spot of video podcasting comes is that you can make videos out of your conversations and put them on social media. You're able to connect, like, kind of it's not face to face, of course, specific computer, but, like, people can see you.

[00:03:09] Kendall: They can connect with you. Because when you think about, like, how personal it is to pop your headphones in and listen to somebody speak throughout your day, it's also personal to be able to sit and watch their video and you feel a certain connection. Yeah. So I think that the biggest key factor of the reason why video podcasts are blowing up is because it's another piece of content that creators can make to make people want to listen, make them engage. So I usually, like, when I point to video podcasts, I point to you might know what's long form, but it's great for short form.

[00:03:42] Verity: Yeah. Yeah. And I guess it's probably been made so much easier because first of all, we know that YouTube is just well, it's huge. It doesn't need an introduction, but since they've had the functionality where you could actually list your podcast as a podcast on there, I think it just opens up this whole other kind of dynamic in some ways for video podcasting, doesn't it? Because it's just it's a different way to interact with that content.

[00:04:06] Verity: So do you have any tips for anyone who wants to get into video podcasting or is maybe on the audio side of podcasting? Doesn't wire you know, isn't too sure about getting into the video world? What are your tips?

[00:04:22] Kendall: I would say, like, don't overwhelm yourself. Like, start slow. Why not when you're recording audio, why not record video? And then see, like, make a few clips. See if you like doing it.

[00:04:33] Kendall: Then from there, you can continue to build. So I find that a lot of people, when they're talking about podcasting and what's next, they wanna add video. They wanna make a blog. They wanna make a website for it. They're they're doing in person.

[00:04:44] Kendall: They wanna go to a studio. And then suddenly, it's this huge thing and they do none of it. So I would recommend, like, start slow. If you're recording audio, go on Riverside. It's you can record video just as easily.

[00:04:58] Kendall: And then, like, make a make a few posts about it. Make a attitude. See how it goes and see if this is, like, something that you're enjoying doing and see if it kinda pays back. It's not going to immediately you're not gonna go viral. But if you're able to see more people commenting, more people liking, like, I see it on our own posts in in Riverside.

[00:05:19] Kendall: A reel gets, like, 50% of its audience is people who follow us. The 10 of the audience is people who've found it on the Discover page. So it opens you up to more people, and it like, those kind of metrics, sometimes you need when you're recording by yourself. Like, to see those kinds of metrics, more views, more comments, like, that can be a motivating factor of let's keep trying video. Let's see what else I can do with video.

[00:05:42] Kendall: So that's what I would start with.

[00:05:44] Verity: I love that. And I think I really wanna pick up on what you were saying as well since I think you're right. As creators, we get so absorbed of I wanna do everything more and more. Definitely. Anyway, I was just listening to Fern Cotton's talk and she was talking about building up Happy Place and the business that Happy Place now is, and that was one of the things she said is that she didn't start all of this overnight.

[00:06:05] Verity: It's been like a, what, 5, 6 year journey, and I think we end up, as creators, comparing ourselves to what people have now as opposed to where people started. And I get that, so because we see what's in the era now, but,

[00:06:21] Kendall: yeah, I was speaking with another creator and she said something that, like, really stuck with me. She was like, every new person that you see on the Internet, every person who looks like they came out of nowhere has been has 5 years of quiet creating under the belt. Sorry, Jeremy. Yeah. Like, everyone that you're like, woah.

[00:06:36] Kendall: They blew up. Like, that's been a quiet 5 year journey for them before they got there. So I would say that, like, it's not gonna be an overnight thing. But as you keep pushing it, like, it should be for you. Yeah.

00:06:47 Discussing the Potential of Video Podcasting with Kendall

[00:06:47] Kendall: Like, if you're getting this motivation of, like, seeing more views or that kind of thing, like, keep going with that. That's gonna, like, that's gonna help you, motivate you. So many people drop their podcasts. Like Yes. They start, and they're like, okay.

[00:07:00] Kendall: It's a lot. And I think it's either fatigue or they're not seeing that growth. Yeah. And so I think that it's about, like, continuing at your at your own pace.

[00:07:08] Verity: Definitely. And I guess it's what are your original goals in the first place? Because I agree with you people are like, oh I'm not growing, but what they mean is that their last reel only reached, like, maybe 200 people. It's like, but what if bought 200 for those people then became, yeah, and became listeners, surely that's better than your reel going viral, and everyone will go, oh, yeah. That well, that was funny.

[00:07:29] Verity: I like that, but none of them go and listen to the podcast. I think we get really, really caught up in these analytics of metrics, really, don't we? Like, completely unnecessarily.

[00:07:41] Kendall: I would say that besides social media, a trick of getting more people to listen to you like, if you think about it, if you're scrolling on social media and I see a podcast that I like, and to click out of my social media, go into my podcast. Ly app, download it or, you know, like, store it for later, Like, if you're able to meet people where they are as far as podcast listeners, like, yes on other shows. That is my biggest recommendation. And because those people are already listening, they can they're already in that zone. They can just as easily add your podcast to their queue.

[00:08:14] Kendall: And I think that's a really successful way of expanding if somebody wants to grow.

[00:08:19] Verity: Definitely. I love that. And making sure that you have links back to your shows as well, like, when you guest at other places. Do you have a podcast, Roma? I do not.

[00:08:28] Verity: I really want to. What do you want a podcast about? So I

[00:08:32] Kendall: have a few working ideas.

[00:08:33] Verity: I can go.

[00:08:34] Kendall: I can find my niche. Okay.

[00:08:36] Verity: You can pitch them down there.

[00:08:37] Kendall: I can go pitch them down there. I'm like, I'm so nervous. I don't know what I wanna do. I kinda for a little bit for a little while, I've been wanting to have, I have a lot I myself am a little lesbian.

[00:08:51] Kendall: male friends, and they come to me with dating advice,

[00:08:54] Verity: and we'll talk about it. I know. I got

[00:08:55] Kendall: be a funny podcast. Oh, really? Like, kind of like dating, but about, like, with, like, lesbians speaking from, like, a woman's perspective

[00:09:03] Verity: Do you know what?

[00:09:04] Kendall: On speaking with these men. And it's also interesting to hear these men process these feelings, and you're like they're like, oh, but, like it's just funny that these conversations that you'll have that, like, teach you a lot, but are also just hilarious.

[00:09:18] Verity: Like, I don't wanna keep you up. Talk to podcast. I have a friend who would be an amazing, like, co host for 1 or 2 episodes. Yeah. Because, yeah, she would be totally on board with that.

[00:09:28] Verity: Every whenever we go out, she gets so involved with, like, the blokes as well. So she was also a lesbian. She's got a wife, and she's just so funny. And she's not, like, almost giving giving tips. And so I honestly, I've seen Natalia.

[00:09:43] Verity: Yeah. She had been a part host for you.

[00:09:45] Kendall: The other day, a friend of mine is like, what do I say to this girl? Blah blah blah. We're talking. And then he starts writing it in WhatsApp. And I was like, no, dude.

[00:09:53] Kendall: Go to the notes section

[00:09:55] Verity: on your phone. Yeah.

[00:09:56] Kendall: And you write it out. Then you take an hour and you read it later. Yeah. I'm sure you wanna send that. And it was, like, mind blowing to handwrite the notes section.

[00:10:02] Kendall: Every woman's writing in

[00:10:03] Verity: the notes section. Critics, then you could have follow-up episodes as well. Yeah. It could be like, do you remember, oh, what was it with Cilla Black? Blind Date.

[00:10:10] Verity: Did you ever watch that? No. Oh my gosh. Blind Date was an institution. Quiet some old episodes.

[00:10:16] Verity: Basically, like, people would get patched up, they'd go off on holiday, and then they would come back a little bit like, oh, what was that show that Paddy McGuinness did as well? Anyway, you get it. It was a it was a dating show. But they always did these follow-up episodes of, like, how did the couple actually get on? You should do stuff like that.

[00:10:31] Verity: I would really love to. I can see this being a whole thing. I feel like

[00:10:35] Kendall: my milk is very shined. Tired Yeah. From just being here and, like, I'm seeing all these people, and I'm like, oh my gosh. All these people are doing it. What's holding me back?

[00:10:43] Kendall: Why not try? So yeah. And you got all

[00:10:46] Verity: the knowledge to do the video podcast there on Riverside. Exactly. I was gonna say you're literally in the perfect location Yeah. To do it. So if you wanted somebody to take away one piece of actionable advice from this episode, what would

[00:11:02] Kendall: it be? I would I think the actionable advice would be that if you are considering using video, try not to make it intimidating for yourself. Record your audio and your video and then play around with it. Like you don't no one's saying like no one's like, reserving a theater for your premiere. You know?

[00:11:20] Kendall: Like, there's no pressure. Just start. Try to do it. See if it's your thing. And the only thing they can do is help you discover more about who you are as a creator and maybe get you discovered by more audiences.

[00:11:31] Kendall: So definitely try out a a video podcasting message.

00:11:35 Interview with Kendall about their company or companies

[00:11:35] Verity: Amazing. And, obviously, try out with Riverside. With Riverside. Exactly. We've done episodes.

[00:11:40] Verity: I will link the different episodes in the show notes below because we've done reviews on Riverside and the podcast. We've looked at Magic Clips and all of these different features, so go check that out in the show notes, those different episodes. I would love to say what numbers they are, but not having the episode list right in front of me, I can't tell you right now. So that's very disorganized of me, but Kendall, I'm so glad that we've done this. Yeah.

[00:12:02] Verity: Thanks so much. Another year, and

[00:12:04] Kendall: we'll figure out the name of the show.

[00:12:06] Verity: Yes. Definitely. Honestly, I feel like I'm gonna work on this. We got a year, and I'll be your 1st listener. I mean, thank you.

[00:12:14] Verity: You're welcome. Thank you so much for your time, Catherine. Too. Alright. You too.