I love having a podcast as part of my business marketing strategy. I’m a self-confessed introvert, but there’s something about podcasting that really lights me up. And, it’s an amazing top-of-funnel activity to raise awareness of my brand and business to new and current clients.
(If you don’t know what I’m going on about, check out The Lazy Girl’s Guide to Podcasting).
Podcasting has become a popular and effective way for so many businesses to reach their target audience and grow their brand. In this article, we’ll explore the top 4 reasons why podcasting is essential for business growth, and provide tips on leveraging this powerful marketing tool to connect with your audience and achieve your business goals.
Build a loyal audience
Podcasting allows you to build a loyal audience that is interested in your brand and what you have to say.
By consistently producing high-quality content that resonates with your target audience, you can establish yourself as an authority in your industry and build trust with your listeners.
This can lead to increased brand awareness, customer loyalty, and ultimately, more sales for your business. Plus, with the ability to subscribe and receive automatic updates, your audience can easily stay up-to-date with your latest episodes and never miss an update from your business.
To build a loyal audience through podcasting, it’s important to focus on creating content that is both informative and entertaining. This means understanding your target audience and what they are interested in, as well as staying up-to-date with industry trends and news.
Consistency is also key – aim to release new episodes on a regular schedule so that your audience knows when to expect new content. Engage with your listeners by encouraging feedback and questions, and consider featuring guests or experts in your field to provide additional value to your audience. Consider using effective call-to-actions in your outro to encourage your listeners to interact with you on Instagram, or wherever else you hang out on social media.
By building a loyal audience through podcasting, you can establish your brand as a trusted authority and drive more business success.
Establish yourself as an expert in your industry
Podcasting is a great way to establish yourself as an expert in your industry. By consistently producing high-quality content that provides value to your listeners, you can position yourself as a thought leader and authority in your field.
This can help you build trust with your audience and attract new customers who are looking for guidance and expertise.
Additionally, being recognised as an expert can lead to speaking opportunities, media coverage, and other opportunities to grow your business. So if you want to establish yourself as a leader in your industry, podcasting is a must.
I’ve been really lucky with my podcast, with many guest collaborations and appearances as an expert speaker to groups being available as a result of my podcast.
One of the best ways to establish yourself as an expert in your industry through podcasting is to focus on providing valuable insights and information that your listeners can’t find anywhere else.
This means doing your research, staying up-to-date on the latest trends and developments in your field, and sharing your own unique perspective and expertise.
Increase brand awareness and visibility
Podcasting is a powerful tool for increasing brand awareness and visibility. By consistently producing high-quality content that provides value to your listeners, you can attract new listeners and build a loyal following.
As your audience grows, so does your reach and influence. This can lead to increased brand recognition and visibility, which can help you attract new customers and grow your business.
Additionally, podcasting can help you reach new audiences that may not have been exposed to your brand before, helping you expand your reach and grow your business even further.
Because you’re constantly growing your audience through your podcast, it’s important to regularly mention your different offers and services. Why? Because not everyone will go back to episode 1 and listen to all of your episodes chronologically when they discover your podcast.
So, if you mention an offer in episode 3 and never again, a listener who joins at episode 20 won’t necessarily know anything about that offer! So, when creating your episodes, be sure to sprinkle information about your offers and services throughout your episodes and series.
Reach a wider audience
As we’ve already mentioned, one of the biggest benefits of podcasting is the ability to reach a wider audience.
Unlike traditional marketing methods, podcasts can be accessed by anyone with an internet connection, regardless of their location.
This means that you can reach potential customers worldwide, not just in your local area. And, depending on your set-up, this can all be done for free!
Additionally, podcasts can be shared on social media and other platforms, allowing your listeners to spread the word about your brand and help you reach even more people. By reaching a wider audience, you can increase your brand awareness and attract new customers to your business.
A handy way of getting shares on social media for free is by asking your listeners to share their favourite episode with a friend, or taking a picture of them listening to your latest episode and sharing it to their Instagram stories and tagging you in!
Not sure where to start?
If you’re imagining that:
- You’re booking new clients who tell you that they were inspired to work with you after listening to your latest podcast episode and are enquiring about your offers,
- You can take a holiday knowing that you have a catalogue of long-form content that potential clients can binge out on and get to know you,
- You launch your podcast and have the opportunity to celebrate it hitting the charts – again 😉,
- You have people telling you that your latest episode helped them with something that happened in their life or business,
then we would love to chat with you.
We offer a range of services to get your podcast up and going with as little stress to you as possible.
We have The Confident Podcaster – a self-paced online course that takes you from concept to published podcast; The Podcast Accelerator – a 6-week group coaching programme to get you on your way to podcasting success; and also a VIP Day launch service.
Get in touch to discuss which option is best for you and get started on your podcasting journey today!