Capsho Review: How to Generate Your Podcast Content in Under 15 Minutes - with Examples

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It seems like there are endless options for AI tools to help you make your podcast workflow more efficient and to generally save you time. Or just take the tasks off your plate that you don’t really enjoy doing.

One of these tools is Capsho.com. Capsho markets itself as the best AI copywriting software for podcasters and the fastest way to market and grow your podcast.

But is it worth it?

We took 2 episodes of The Lazy Girl’s Guide to Podcasting for a road test on Capsho and here is our review of using the software and most importantly the quality of the content generated.

So, without further ado, let’s dive into this Capsho review and decide if it really is the best AI copywriting tool for podcasters and, possibly most importantly, if it’s worth its price tag.

What is Capsho?

Before we dive into reviewing Capsho.com, let’s first take a minute to explain what it is.

Capsho’s website doesn’t actually give you all that much detail about the company and people behind Capsho, but from a little digging online we managed to find out that Capsho was founded by Deirdre Tshien in 2022, making it a very recent addition to the podcast tool landscape.

But despite its newness, Capsho has a lot to offer podcasters in 2023 and beyond.

Depending on which plan you go for (more on this in a minute), Capsho can really go to town and produce you with tonnes of quality copy in under 15 minutes. Not bad for an AI tool, right?

Essentially, you give Capsho your podcast episode’s audio and it will give you:

An episode title
Show notes
Show description
Episode transcription
Facebook / Instagram promotional, engagement & educational captions
LinkedIn promotional, engagement & educational posts
Twitter promotional, engagement & educational tweets
TikTok promotional, engagement & educational captions
Promotional & engagement emails
Blog post
LinkedIn article
Quotes curated from the episode
YouTube description

Think how much time you could save having all of that content generated for you.

Plus, if you struggle with social media copy, or are finding it hard to show up in multiple places, then Capsho provides you with a great solution to generating copy that is suited to multiple platforms.

Who is Capsho for?

Capsho brands itself as a platform that was created for ‘experts who podcast.’

By ‘experts who podcast,’ Capsho are referring to coaches, consultants, and service providers who are using podcasting to share their expertise, as well as being at a stage where they are ready to invest in using their podcast to grow their business with a digital content marketing strategy.

Basically, Capsho is not intended for those who simply want to generate a transcript. If this is you, consider looking at a transcription tool such as Descript.

Pricing

All of this sounds great, but for most podcasters, the number 1 question is how much is this going to cost? Especially bearing in mind that any subscription to Capsho will be in addition to any subscriptions you may already by paying for your podcast hosting platform or editing software.

Capsho currently offers 2 pricing plans: Podcaster and Entrepreneur.

Podcaster

The Podcaster plan is $29 per month for 4 episodes and offers:

Episodes titles
Show descriptions
Show notes
Transcription of your episode

If you pay for the year, the price is $290, effectively giving you 2 months for free.

Entrepreneur

The Entrepreneur plan is priced at $99 per month for 4 episodes and offers:

Episode titles
Episode descriptions
Show notes
Facebook / Instagram promotional, engagement & educational captions
LinkedIn promotional, engagement & educational posts
Twitter promotional, engagement & educational tweets
TikTok promotional, engagement & educational captions
Promotional & engagement emails
Blog post
LinkedIn article
Quotes curated from the episode
YouTube description
Transcript
Monthly Live Podcast Growth Masterclass with a leading podcast expert

If you opt for paying for the year, the price is $950, a saving of around 20% on paying monthly.

Before you start running for the hills at the thought of paying $99 per month for the Entrepreneur plan, do take a minute to contemplate how much you would spend on a VA doing all of this work for you, and also how much time you will save not generating this content yourself.

When you think of it in that respect, under $25 per episode, you’re definitely getting bang for your buck with Capsho.

How to generate content using Capsho

First off, if you’ve never used Capsho before, you will need to start off by creating an account. Capsho has a free 2-episode trial where you can try the tool for 2 podcast episodes before deciding if you want to invest.

Capsho review: sign up for free trial or paid plan

Regardless of using the trial version, you’ll need to enter your payment details. Capsho state that this is to deter people from taking advantage of their free trial and that they won’t take any money from you until you actually opt into a paid-for plan.

Capsho review: inset payment details screen

Once signed up, you’ll be taken to the ‘My Shows’ dashboard. Click on ‘Create New Show’ to get started.

You’ll then see a screen to upload your recorded episode. Upload using one of the options provided on the screen.

If your recording includes your generic intro and outro, you can use the ‘Episode Clipper’ to ensure that the content transcribed is based only on your episode and not your intro and outro as well.

Enter your episode details, including any guests you recorded with. If you don’t have any folders set up then you will need to select to create a new folder from the drop-down menu.

Enter the information for your folder and click ‘Create folder.’

Select the tone of voice for your show. This feature I really like as it’ll ensure that the content generated fits the tone of your show.

Add in your social media and website links. Capsho will then automatically add these to the content that it generates for you.

Capsho review: social media and website links

The episode will take a couple of minutes to upload and process.

If the loading bar turns yellow, click on it and select the topic that is the primary focus of this episode. Capsho will detect several topics from your transcript and by selecting the main topic will help Capsho generate relevant content for you.

Once completed, you can go through to see the content that Capsho has generated for you. Use the icons on the left of the screen to navigate between the different pieces of content generated. Click on the template provided and from there you can edit, copy, paste, and use the content that Capsho has generated for you.

If you would like Capsho to generate a blog post based on your content, select the blog post icon in the left-hand menu. Capsho will ask you to choose the focus topic of your blog post. Simply select which topic you want Capsho to focus on and click ‘Confirm topic and generate.’ Capsho will take a few minutes to generate your blog post and you will receive an email when it is ready. When I tested, I received an email less than 10 minutes after clicking to generate the blog post telling me that my post was ready for viewing.

Capsho review: blog post topic selection

Was the content provided any good?

Ok, so, we’ve gone through the content generation side of things, but what we all want to know is whether or not the content that Capsho provides is any good.

Personally, I like the content that Capsho generated, and I’ll show you examples of what Capsho produced below. However, like an AI tool, I would highly recommend you ensure that you go through the content for accuracy and so that it sounds like you.

After all, your community will notice if you start putting out content that sounds like it hasn’t come from you.

Title and description

Capsho created two titles and descriptions; one short and one long-form. I like that it gave me the option of both long and short-form content that I could use depending on my preferences. You can see both below:

Short-form title and description content provided by Capsho

Unlock Business Growth: Building a Loyal Podcast Audience
Attention coaches who want to increase your brand awareness! Have you heard these common myths about using podcasting as a tool to boost your brand? Myth #1: Podcasting is too complicated and time-consuming. Myth #2: It’s difficult to attract a substantial audience through podcasting. Myth #3: Podcasting is an expensive investment that won’t yield results. But don’t worry, I’m here to share the truth and show you how podcasting can be a powerful tool to grow your brand and reach your target audience. Let’s bust these myths and start increasing your brand awareness today!
In this episode, you will be able to:
Build unwavering listener loyalty with insightful and entertaining podcast episodes.
Assert your presence as an industry vanguard and subject matter expert.
Accelerate your brand’s awareness through captivating podcast discussions.
Leverage the shareability of social media to tap into wider listener demographics.
Strengthen meaningful relationships with your audience for ongoing business development.
The key moments in this episode are:
00:00:00 – Introduction to Podcasting for Coaches,

00:01:30 – Building a Loyal Audience,

00:03:03 – Establishing Yourself as an Expert,

00:04:37 – Increasing Brand Awareness and Visibility,

00:05:50 – Reaching a Wider Audience,

Long-form title and description content provided by Capsho

Attract Global Customers: How Podcasting Reaches a Wider Audience
Are you a coach struggling to reach your target audience? Look no further! In this episode, we reveal the top four reasons why podcasting is essential for business growth. But just as you think you have all the answers, a question arises. How will you navigate the road to success? Find out now on the Lacey Girls Guide to Podcasting.
In this episode, you will be able to:
Attract and retain steadfast listeners with captivating and informative content.
Set yourself apart as an indispensable source of industry expertise.
Elevate your brand recognition by harnessing the podcast platform.
Capitalize on social media platforms for reaching broader audiences and increasing engagement.
Nurture valuable connections with your listener base to fuel long-term business success.
By being recognized as an expert can lead to speaking opportunities, media coverage and other opportunities to grow your business. – Verity Sangan
The resources mentioned in this episode are:
Enroll in the Confident Podcaster self-paced online course to take your podcast from concept to published podcast.
Book the VIP Launch Day service to get everything set up within one day and have contact with Verity afterwards to ensure everything is set up correctly for success.
Contact Verity on Instagram (@veritysangan) or Twitter (@veritysangan) or via email (verity@veritysangan.com) to discuss which option is best for you and get started on your podcasting journey today.
Sprinkle information about your offers and services throughout your podcast episodes and series to ensure new listeners are aware of your offerings.
Encourage feedback and questions from your listeners to increase engagement and build a loyal audience.
Use effective calls to action in your outro to encourage your listeners to interact with you on social media and share your episodes with their friends.
Focus on creating content that is both informative and entertaining, understanding your target audience and what they are
Increasing Brand Awareness and Visibility
Another significant advantage of podcasting is the potential to reach a wider audience, enhancing brand visibility and attracting new customers. Podcasts can easily be shared across social media platforms, allowing businesses to extend their reach and tap into new markets. Regularly mentioning offers and services throughout episodes can also help in notifying new listeners about available resources. Verity Sangan stresses the importance of sharing her courses and services during her podcast episodes, such as the Confident Podcaster course and VIP launch day services. By informing her listeners of these offerings, she successfully increases awareness about her brand and piques interest in her resources.
Introduction to Podcasting for Coaches
Podcasting can serve as a game-changer for coaches looking to increase brand awareness and establish themselves as industry experts. Embracing this medium can help initiate strong relationships with listeners, build loyalty and trust, and expand a brand’s reach. However, starting a podcast may seem daunting for some, making it essential to seek guidance and resources that break down the process. Verity Sangan recognizes the potential of podcasting for coaching businesses and offers insightful courses and services, such as the Confident Podcaster course and VIP launch day services, to help others break into the medium. By providing direction and support, she empowers fellow coaches to overcome obstacles and incorporate podcasting into their marketing strategies—ultimately increasing brand awareness and success.
Reaching a Wider Audience
Podcasting transcends traditional marketing methods and allows businesses to communicate with potential customers worldwide, regardless of location or time zone. With internet access, anyone can listen to a podcast, giving companies greater visibility and opportunities for expansion. Social media platforms further enhance podcasting’s reach, as users can easily share their favorite episodes and attract new listeners. During the episode, Verity Sangan highlights the ability of podcasting to break geographical barriers and reach a global audience. By utilizing social media platforms, she extends her reach and visibility, ultimately attracting potential clients from various locations. Sangan encourages businesses to harness the power of podcasting to share their message with a broader audience, significantly increasing brand awareness.

Podcast website content

I thought that the website content provided was thorough and in-depth enough to attract listeners into the episode, without just repeating the show notes word-for-word. Hit the drop-down to read the podcast website content provided by Capsho:

Podcast website content provided by Capsho

4 Reasons Podcasting is Essential for Coaches in 2023 & Beyond
If you’re feeling frustrated that your podcast isn’t gaining traction and instead of establishing expertise, you’re getting minimal listenership and engagement, then you are not alone!
If you’re a coach looking to increase your brand’s visibility and reach a wider audience, this episode is for you. As a digital marketing specialist, I have seen firsthand the power of podcasting in building a loyal audience and establishing expertise. In this episode, I share the top four reasons to incorporate podcasting into your marketing strategy, including building a loyal audience, establishing yourself as an expert in your industry, increasing brand awareness and visibility, and reaching a wider audience. I also provide practical tips on how to create informative and entertaining content, understand your target audience, and feature guests or experts in your field. Don’t miss out on the opportunity to take your coaching business to the next level through podcasting!
In this episode, you will be able to:
Build unwavering listener loyalty with insightful and entertaining podcast episodes.
Assert your presence as an industry vanguard and subject matter expert.
Accelerate your brand’s awareness through captivating podcast discussions.
Leverage the shareability of social media to tap into wider listener demographics.
Strengthen meaningful relationships with your audience for ongoing business development.
The resources mentioned in this episode are:
Enroll in the Confident Podcaster self-paced online course to take your podcast from concept to published podcast.
Book the VIP Launch Day service to get everything set up within one day and have contact with Verity afterwards to ensure everything is set up correctly for success.
Contact Verity on Instagram (@veritysangan) or Twitter (@veritysangan) or via email (verity@veritysangan.com) to discuss which option is best for you and get started on your podcasting journey today.
Sprinkle information about your offers and services throughout your podcast episodes and series to ensure new listeners are aware of your offerings.
Encourage feedback and questions from your listeners to increase engagement and build a loyal audience.
Use effective calls to action in your outro to encourage your listeners to interact with you on social media and share your episodes with their friends.
Focus on creating content that is both informative and entertaining, understanding your target audience and what they are
Connect with me here:
https://www.youtube.com/youtube.com/
https://www.youtube.com/youtube.com/
https://www.facebook.com/facebook.com/
https://www.twitter.com/twitter.com/VeritySangan
https://www.linkedin.com/linkedin.com/

Transcript

The transcript provided was of really high quality and I found it had fewer mistakes than Descript. Hit the drop-down to read the transcript that Capsho provided:

Transcript provided by Capsho

00:00:00
Hello there and welcome back to another episode of the Lacey Girls Guide to Podcasting. And in this episode, I am going to be talking to you about four main reasons why podcasting is a must for your coaching business. So if you are a coach of absolutely anything, do listen on. We all know that I love podcasting and I love having a podcast as part of my business marketing strategy. I’m a self invested introvert, but there’s something about podcasting that just really lights me up and it’s such an amazing top of funnel activity to raise awareness of my brand and business to new and current clients.
00:00:38
Podcasting has become a popular and effective way for many, many businesses to reach their target audience and grow their brands, particularly in recent years. And that’s why I wanted to spend just a few moments in this episode today talking about the top four reasons why podcasting is essential for business growth in 2023 and beyond and also provide you with tips on leveraging this powerful marketing tool to connect with your audience and achieve your business goals. So diving right in with top reason number one is building a loyal audience. Podcasting allows you to build a loyal audience that is interested in your brand and what you have to say. By consistently producing high quality content that resonates with your target audience, you can establish yourself as an authority in your industry and build trust with your listeners.
00:01:30
This can lead to increased brand awareness, customer loyalty and ultimately more sales for your business. Plus, with the ability to subscribe and receive automatic updates, your audience can easily stay up to date with your latest episodes and never miss an update from your business. To build a loyal audience through podcasting, it’s important to focus on creating content that is both informative and entertaining and this means understanding your target audience and what they are interested in, as well as staying up to date with industry trends and news. Consistency is also key. Aim to release new episodes on a regular schedule so that your audience knows when to expect new content.
00:02:11
Engage with your listeners by encouraging feedback and questions and consider featuring guests or experts in your field to provide additional value to your audience. And finally, consider using effective calls for actions in your outro to encourage your listeners to interact with you on Instagram or wherever else you hang out on social media. We know that by building a loyal audience through podcasting, you can establish your brand as a trusted authority and drive more business success onto point number two. Establish yourself as an expert in your Industry again, we know that podcasting is a great way to establish yourself as an expert in your industry. By consistently producing that high quality content that provides value to your listeners, you can position yourself as a thought leader and authority in your field.
00:03:03
And this can really help you build trust with your audience and attract new customers who are looking for guidance and expertise. By being recognized as an expert can lead to speaking opportunities, media coverage and other opportunities to grow your business. So if you want to establish yourself as a leader in your industry, podcasting really is a must. I’ve been really lucky with my podcast, with many guest collaborations and appearances as an expert speaker to groups being available to me as a result of my podcasts. One of the best ways to establish yourself as an expert in your industry through podcasting is to focus on providing valuable insights and information that your listeners can’t find anywhere else.
00:03:47
This means doing your research, staying up to date on the latest trends and developments in your field, and sharing your own unique perspective and expertise. Top reason number Three increase Brand Awareness and Visibility we’ve already mentioned how powerful podcasting is for increasing brand awareness and visibility and to build a loyal following. As your audience grows for your podcast, so does your reach and your influence. And this can lead to increased brand recognition and visibility, which can help you attract new customers and grow your business overall. Additionally, podcasting can help you reach new audiences that may not have been exposed to your brand before, helping you expand your reach and grow your business even further.
00:04:37
Because you’re constantly growing your audience through your podcast, it’s important to regularly mention your different offers and services. Why? Because not everyone will go back to episode one and listen to all of your episodes chronologically when they first discover your podcast. So if you mention an offer in episode three and never again, a listener who joins at episode 20 won’t necessarily know about that offer. So when creating your episodes, be sure to sprinkle information about your offers and services throughout your episodes and series.
00:05:07
And top reason number Four reach a Wider Audience as we’ve already mentioned, one of the biggest ways as we’ve already mentioned, one of the biggest benefits of podcasting is the ability to reach a wider audience. Unlike traditional marketing methods, podcasts can be accessed by anyone with an internet connection, regardless of their location. And even if they don’t have an internet connection, they can download the episodes to listen to later. This means that you can reach potential customers worldwide and not just in your local area, and depending on your setup, this could all be done for free. Additionally, podcasts can be shared on social media and other platforms, allowing your speakers to spread the word about your brand and help you reach even more people.
00:05:50
By reaching a wider audience, you can increase your brand awareness and attract new customers to your business. A handy way of getting shares on social media for free is simply by asking your listeners to share their favorite episode with a friend or taking a picture of them listening to your latest episode and sharing it to their Instagram stories and tagging you in. Now, if all of this is sounding absolutely brilliant to you, but you are not sure where to start, then I’m going to paint a picture for you. If you are imagining that you are booking new clients who tell you that they were inspired to work with you after listening to your latest podcast episode and inquiring about your offers if you are imagining that you can take a holiday knowing that you have a catalog of long form content that potential clients can binge out on and get to know you with. If you’re imagining you can launch your own podcast and have the opportunity to celebrate it hitting the charts again.
00:06:44
And if you are imagining that you have people telling you that your latest episode has helped them with something that has happened in their life or business, then I would love to chat to you. I’ve got a range of services to get your podcast up and going with as little stress as possible. We have the Confident Podcaster, which is a self paced online course that takes you from concept to published podcast using a time frame which suits you and your needs. I also have got VIP launch day services, which means that we can get everything set up within one day and you can have contact with me afterwards, so that your podcast is set up as quickly as possible, as efficiently as possible, but making sure that everything is set up correctly to get you started on the road to success. Do get in touch with me to discuss which option is best for you and get started on your podcasting journey today.
00:07:40
You can contact me on Instagram, at Veritysongon, on Twitter at veritysongon, or you can email me verity@veritysongon.com. Even if you’re not sure where you want to start, you can just reach out and just start asking questions, start telling me your ideas. I would love to chat more to you and otherwise I will see you in the next episode.

Social media captions

Each of the social media caption sections gives you 3 options of captions for each of the following categories: promotional, engagement, and educational.

Essentially, this means that you get 9 social media captions generated per platform; 3 promotional, 3 engagement, and 3 educational.

Personally, I think this feature gives Capsho its edge over competitors. I haven’t yet seen social media caption generation work in a way that delivers content that is promotional, engagement-focused, and educational. In my experience, captions tend to just be summaries of the transcript or podcast episode. And you can easily copy and paste these captions into a social media content scheduler to ensure that you’re consistently showing up with content for your audience across a multitude of platforms.

Below are examples of captions generated for each platform:

Capsho review: LinkedIn captions — LinkedIn captions

Capsho review: YouTube Shorts captions — YouTube Shorts captions

Capsho review: Twitter captions — Twitter captions

Capsho review: Facebook/Instagram captions — Facebook/Instagram captions

Email

I’m someone who struggles with email copy A LOT. It just isn’t my favourite thing to write. So, having email content created for me is an amazing starting point for sending round an email blast about a latest podcast episode:

Email content provided by Capsho

Hi Name,
I still remember the day when my world of marketing was turned upside down. Stumbling upon podcasting felt like uncovering a secret weapon, one that would change the way I connected with my audience. I had always been a self-invested introvert, preferring the written word over public speaking. Yet, the moment I discovered podcasting, my passion for sharing my knowledge and expertise soared to new heights. The process of creating, recording, and sharing episodes became an exhilarating experience. I started noticing the impact on my brand as the audience grew, and my passion for podcasting became stronger. My confidence also grew as I started receiving messages from listeners who were inspired by my episodes, sharing how I had helped them in their lives and businesses. The power of podcasting to increase brand awareness and reach a wider audience was now undeniable, and I knew it was time for me to help others on their podcasting journey.
1. Cultivate a devoted following by delivering valuable and engaging content. 2. Position yourself as an industry trailblazer and authority figure. 3. Boost your brand visibility through compelling podcast conversations. 4. Expand your reach and connect with audiences by utilizing social media sharing. 5. Harness the power of listener relationships for sustainable business growth.
Just when I thought I had it all figured out, a single podcast episode turned my world upside down. The unexpected twist in my career journey left me breathless, but ultimately led me to discover the power of podcasting. Listen in as I share my story and the surprising impact it had on my brand. Will you be inspired to take your own podcasting journey? Find out now.
Intrigued? Click here to listen to the episode! [insert link to your episode]
Many thanks,
Verity Sangan

Blog post

Normally, I write my blog posts first and then record them as podcast episodes. However, what I liked about the blog post created by Capsho is that it was different enough from my original blog post, that I could feasibly post this using a different title (like one of the ones generated by Capsho) – think of all the extra SEO opportunities!

Blog post provided by Capsho

Podcast Your Way to Expert Status: How Coaches Can Build Brand Awareness
If you’re a coach looking to grow your brand and establish yourself as an industry expert, then you’ve come to the right place! I’m Verity Sangan, a podcaster and coach who’s found great success by leveraging podcasting to increase brand awareness and showcase my expertise. I understand the challenges you face trying to make your voice heard, and that’s why I want to help you unlock the potential of podcasting. In this blog post, I will show you exactly how to create transformative, engaging content that will resonate with your audience and propel your coaching business to new heights. So, grab a pen and paper, and let’s get started on revolutionizing your brand through podcasting!
In today’s competitive coaching landscape, standing out from the crowd is vital to your success and growth. Podcasting presents a golden opportunity for coaches like you to showcase your expertise, share your unique insights, and connect with your target audience in an authentic, engaging way. The beauty of podcasting lies in its ability to provide valuable content while also allowing you to network with industry experts and tap into new client pools. Follow these nine actionable steps to create and promote a podcast that elevates your brand, ensures you become the authority in your coaching niche, and opens up a world of professional and personal opportunities.
Here are the steps to get Increase brand awareness and establish expertise through podcasting.:
1. Identify your niche and target audience
2. Develop high-quality, engaging content
3. Consistently publish and promote episodes
1. Identify your niche and target audience
Positioning yourself as an expert in your industry through podcasting starts by identifying your niche and target audience. This initial step is crucial because it lays the foundation for the type of content you will create, ensuring that it resonates with your audience and demonstrates your expertise in the specific subject matter. Identifying your niche not only helps you develop tailored content but also enables you to determine your unique selling proposition (USP) effectively, differentiating you from others in the industry. By understanding who your ideal listeners are and catering content towards their interests and pain points, you can create a loyal and engaged audience that trusts your expertise and recommendations. As a result, you can grow your coaching business by attracting clients who share your values and trust your guidance. In the Lazy Girl’s Guide to Podcasting episode, Verity Sangan discusses the benefits of incorporating podcasting into a coaching business’s marketing strategy. She emphasizes how creating informative and entertaining content, knowing your target audience, staying current with industry news, and featuring industry experts can be beneficial in building audience loyalty and trust. For example, Verity highlights the importance of providing valuable insights and information that your target audience wouldn’t find elsewhere. By doing so, she has positioned herself as an authority in the podcasting market while also creating a community of listeners interested in her content. This approach has led her to opportunities such as speaking gigs, media coverage, and business growth, all stemming from her commitment to understanding her audience and creating content that resonates with them. The importance of identifying your niche and target audience when it comes to positioning yourself as an expert in your industry through podcasting cannot be overstated. By understanding who you want to reach and what information they are looking for, you can provide the value and insights that cannot be found elsewhere. This not only builds trust with your audience but also positions you as a leading expert in your field. As your credibility grows, so too does your brand awareness and influence, making it much easier to attract and retain new clients. Moreover, podcasts offer a unique way to connect with your audience on a deeper level, as they often listen in their free time and feel more connected to you as the host. In turn, this fosters a stronger brand-community relationship, ensuring that your coaching business thrives in the competitive market. Remember, understanding the audience you want to cater to and consistently delivering valuable content is the key to establishing your expertise and achieving success in your coaching business through podcasting.
2. Develop high-quality, engaging content
Developing high-quality, engaging content is essential for positioning yourself as an expert in your industry through podcasting. By creating content that resonates with your target audience and provides value to them, you can cultivate a reputation as a thought leader and a reliable source of information. To create captivating content, it is crucial to focus on delivering insights and information that distinguishes your podcast from others in your niche. This can be achieved by applying your expertise, research skills, and unique perspective to generate fresh, unparalleled viewpoints. It is also vital to ensure that your podcast is both informative and entertaining, as listeners typically consume content that not only educates them but also keeps them engaged and interested in subsequent episodes. In the conversation with Verity Sangan, she highlights the importance of generating high-quality content to establish expertise in a specific industry. By reflecting on her own experience in podcasting, Verity successfully illustrates the power of exceptional content in building a loyal audience and increasing brand awareness for coaching businesses. She emphasizes the need for practical guidance, industry updates, and expert contributions from guests or professionals in your niche to ensure you are meeting the needs of your audience. Verity recommends that businesses utilize podcasting as a top-of-funnel activity to attract and maintain customer attention, leading to further business growth opportunities. This key step of developing high-quality and engaging content is crucial for coaches who want to increase their brand awareness and establish themselves as experts through podcasting because it helps to build trust, credibility, and rapport with their audience. As listeners are more inclined to trust and invest in a brand they perceive as knowledgeable and helpful, creating content that demonstrates expertise in your field can lead to numerous benefits, such as speaking opportunities, media coverage, and increased customer loyalty. Furthermore, focusing on the creation of engaging content can help you stand out in a crowded marketplace, making your podcast a prime destination for listeners within your target audience. By concentrating on content quality and audience engagement, you can significantly enhance the impact of your podcast and consequently increase brand awareness and establish your expertise in your industry.
3. Consistently publish and promote episodes
Establishing oneself as an expert in one’s industry through podcasting is a strategic way of increasing brand awareness and driving growth for coaching businesses. A crucial step in achieving this is to consistently publish and promote podcast episodes. In this digital age, where numerous online resources vie for attention, having a regular schedule and producing high-quality content is essential in maintaining a loyal audience following. Moreover, constant episode promotion dovetails with the ultimate goal of podcasting: reaching wider audiences, showcasing expertise, and strengthening relationships with the target audience. In the Lazy Girl’s Guide to Podcasting, host Verity Sangan discusses the importance of consistently publishing and promoting podcast episodes for business growth. Sangan notes that having a dedicated schedule for releasing episodes and regularly reminding audiences about what’s on offer will keep them engaged and hooked on the content. She suggests using various social media platforms to share episodes, expand reach, and gain visibility. By nurturing a consistent online presence through podcasting, coaches can gradually build trust and understand their target audience better, leading to increased brand loyalty and customer retention. The significance of this key step for coaching businesses is twofold. First, it helps position the coach as an authority in their respective field. Consistently providing valuable insights and up-to-date industry information sets them apart from the competition by demonstrating their knowledge and expertise. This, in turn, can lead to additional opportunities, such as speaking engagements and media coverage, to further propel the brand’s growth. Second, prioritizing consistency in podcasting strengthens relationships with listeners, giving them a reason to stay connected and continue consuming the content. As listeners develop trust and rapport with the coach, they are more likely to engage in business opportunities they offer, ultimately leading to increased clientele and long-term growth. Thus, incorporating consistent content publishing and promotion of podcast episodes into a marketing strategy proves indispensable in establishing oneself as an industry expert and making a lasting impact on the target audience.
When it comes to increasing brand awareness for coaches, becoming an expert in your field through podcasting is a powerful method for capturing your target audience’s attention. It all starts with finding your niche and understanding your audience, then providing high-quality, engaging content that resonates with them. Collaborating with industry experts, offering unique insights, and staying abreast of the latest trends demonstrates your willingness to provide the best possible information to your listeners. Utilizing social media platforms for exposure and engaging with your audience helps to strengthen relationships and broaden your reach. So, embrace these strategies and start making your mark as an industry expert today!
What other steps are you taking towards Increase brand awareness and establish expertise through podcasting.? Comment below and let me know.

LinkedIn article

LinkedIn is a popular place to cultivate listeners, but again, coming up with more content that isn’t just copied and pasted from your show notes can be draining at times. I like that Capsho creates copy for an actual LinkedIn article. And this is in addition to the post content that it generates for your LinkedIn feed.

LinkedIn article provided by Capsho

Podcasting for Coaches: Boosting Brand Awareness and Establishing Expertise
Do you ever feel like your coaching business is not getting the visibility it deserves? Are you struggling to establish yourself as an expert, despite your qualifications and expertise? Don’t worry, because you’re not alone. As a fellow coach, I know how challenging it can be to create a strong online presence. That’s why I want to share my knowledge and experience on how podcasting can help increase your brand awareness and establish you as a thought leader in your industry. Through my copywriting and SEO expertise, I’ve helped entrepreneurs boost their podcast discoverability and business search ranking. In this article, I’ll show you how easy it can be to implement this highly effective marketing strategy into your coaching business. You’ll learn
Introduction to Podcasting for Coaches
Podcasting can serve as a game-changer for coaches looking to increase brand awareness and establish themselves as industry experts. Embracing this medium can help initiate strong relationships with listeners, build loyalty and trust, and expand a brand’s reach. However, starting a podcast may seem daunting for some, making it essential to seek guidance and resources that break down the process. Verity Sangan recognizes the potential of podcasting for coaching businesses and offers insightful courses and services, such as the Confident Podcaster course and VIP launch day services, to help others break into the medium. By providing direction and support, she empowers fellow coaches to overcome obstacles and incorporate podcasting into their marketing strategies—ultimately increasing brand awareness and success.
Increasing Brand Awareness and Visibility
Another significant advantage of podcasting is the potential to reach a wider audience, enhancing brand visibility and attracting new customers. Podcasts can easily be shared across social media platforms, allowing businesses to extend their reach and tap into new markets. Regularly mentioning offers and services throughout episodes can also help in notifying new listeners about available resources. Verity Sangan stresses the importance of sharing her courses and services during her podcast episodes, such as the Confident Podcaster course and VIP launch day services. By informing her listeners of these offerings, she successfully increases awareness about her brand and piques interest in her resources.
Building a Loyal Audience
Developing a faithful following is crucial for businesses that aim to increase brand awareness and customer loyalty. By producing high-quality content consistently, a brand can resonate with its target audience and position itself as a leader in the industry. Understanding the audience, staying informed about industry trends, and inviting experts to discuss specific topics can go a long way in fostering loyalty. Entertaining and informative content grabs attention and keeps listeners engaged, making them more likely to spread the word about the brand. In the podcast, Verity Sangan emphasizes the importance of developing unique, engaging content tailored to the target audience. By doing so, she successfully builds trust with her listeners and cultivates a loyal community. Sharing industry updates and featuring experts in her episodes allows her to demonstrate her commitment to her audience while also providing valuable and insightful material that stands out from the competition, leading to increased brand awareness.
In today’s crowded digital landscape, it’s more important than ever to differentiate ourselves and stand out from the crowd. Podcasting provides an excellent opportunity to do just that. By sharing our unique perspectives and stories through our podcasts, we can increase our brand awareness and establish a loyal following of listeners who trust and respect us. So, if you want to boost your credibility and take your coaching business to the next level, don’t underestimate the power of podcasting!
Want to have a deeper conversation about how to implement these steps? Send me a message, I’d love to hear from you!

YouTube description

If you create audiograms or videos for your show, then putting these on YouTube can be a great way to generate more views and continue to build your audience and authority. Capsho generates sound descriptions for YouTube which include relevant links. I also like that it includes the timestamps, so you can include these on your YouTube videos.

YouTube description provided by Capsho

Reach a Wider Audience with the Power of Podcasting
Discover how podcasting can take your brand to the next level of renown.
In this episode, you will be able to:
Build unwavering listener loyalty with insightful and entertaining podcast episodes.
Assert your presence as an industry vanguard and subject matter expert.
Accelerate your brand’s awareness through captivating podcast discussions.
Leverage the shareability of social media to tap into wider listener demographics.
Strengthen meaningful relationships with your audience for ongoing business development.
The key moments in this episode are:
00:00:00 – Introduction to Podcasting for Coaches,

00:01:30 – Building a Loyal Audience,

00:03:03 – Establishing Yourself as an Expert,

00:04:37 – Increasing Brand Awareness and Visibility,

00:05:50 – Reaching a Wider Audience,

The resources mentioned in this episode are:
Enroll in the Confident Podcaster self-paced online course to take your podcast from concept to published podcast.
Book the VIP Launch Day service to get everything set up within one day and have contact with Verity afterwards to ensure everything is set up correctly for success.
Contact Verity on Instagram (@veritysangan) or Twitter (@veritysangan) or via email (verity@veritysangan.com) to discuss which option is best for you and get started on your podcasting journey today.
Sprinkle information about your offers and services throughout your podcast episodes and series to ensure new listeners are aware of your offerings.
Encourage feedback and questions from your listeners to increase engagement and build a loyal audience.
Use effective calls to action in your outro to encourage your listeners to interact with you on social media and share your episodes with their friends.
Focus on creating content that is both informative and entertaining, understanding your target audience and what they are

Potent quotables

Quotes that Capsho pulls from your podcast episode are broken into 5 topics: motivational, story, epiphany, promotional, and topic related.

Within each topic, Capsho gives you 5 quotes. Therefore, you’ll get a whopping 25 quotes to use on social media for your episode. Between this and the social media posts, you’ll never need to come up with new social media content to promote your podcast again!

Below are some examples of quotes that Capsho generated:

Capsho review: Is Capsho worth it?

Overall, whilst I was highly impressed with the output of Capsho, for me, based only on the fact that I have 2 podcasts producing multiple episodes per week, the price is quite high.

Yes, $29 per 4 episodes a month works out as about $7.25 per episode. And yes this is a HELL of a lot less than you would pay a VA or yourself to generate all of this work. And if I only had 1 podcast outputting 1 episode per week then I’d be very happy with this price point.

However, as someone with 2 podcasts and multiple episodes being published per week, then I’d be looking at a bespoke plan. And seeing as the highest plan is $99 per month, I’d likely be looking at a lot more than that.

Therefore, $950+ per year just doesn’t make this service cost-effective for me at this point in time.

However, I do really like Capsho and what it offers podcasters. And as I said, if I just had 1 podcast with a weekly episode, then I think you’re getting a hell of a lot for either $29 or $99 per month, especially when you consider the time and effort you’ll be saving

What do you think? Did I miss anything? Let me know in the comments!