Ep 50: How to Use Data to Grow Your Podcast – Podcast Marketing Series Pt 3

It’s part 3 of our Podcast Marketing Series and in this episode, I share more of my takeaways from attending GREENHOUSE Jersey 2023.

I had the fortune of seeing May James speak live about how to take the ick out of sales. And this got me thinking: Whilst May’s talk focused on marketing and sales for businesses, I found the insights highly applicable to marketing podcast episodes and shows.

Podcasting tips include confidently promoting your podcast, tracking data, and aligning content strategies.

My podcasting kit:

🎧 Riverside: https://veritysangan.com/riverside

👩‍💻 Content repurposing: https://veritysangan.com/summaraize

🎙 Blue Yeti microphone

Timestamps:

  • [00:00:00] Intro
  • [00:02:30] Selling your podcast to get more listeners
  • [00:03:26] Talk about your podcast everyday
  • [00:05:16] Tracking podcast analytics to inform your marketing strategy
  • [00:07:24] Not everyone is your ideal listener
  • [00:08:32] Do podcast metrics even matter?
  • [00:09:44] Your podcast’s value

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