Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO

In this episode, we talk about the importance of repurposing podcast episodes into SEO-friendly blog posts.

Whilst podcasts are a great way to engage with an audience, they have limitations in terms of reach and searchability. By converting podcast episodes into blog posts, you can tap into a wider audience who prefer reading or searching for content through search engines. Here, I’ll shares tips on how to transcribe podcasts, create readable content, and optimise SEO elements like title tags and meta descriptions. We’ll also discuss the importance of promoting these blog posts on various platforms.


  • Repurposing podcast episodes into blog posts for SEO optimisation
  • Limitations of podcasts in terms of reach and searchability
  • Benefits of converting podcasts into blog posts
  • Tips for transforming podcasts into readable blog posts
  • Importance of using transcription software
  • Creating readable content with short paragraphs and bullet points
  • Optimising SEO elements like title tags and Meta descriptions
  • Tips for promoting blog posts on various platforms
  • Extending the reach and longevity of podcast content through blog posts
  • Examples of podcast content and their corresponding blog posts

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Verity Sangan

Hey! I'm Verity. I love all things podcasting and am passionate about getting more women find their voice through podcasts. When I'm not in work or busy with mum-duties, I host The Lazy Girl's Guide to Podcasting.