The Lazy Girl’s Guide to Podcasting

Join me for an insightful conversation with Chris Smith from Podtastic Audio as we dive deep into the world of podcasting audio. I ask Chris why there seems to be a preference for audio podcasting over video and how listener statistics should inform podcast content. He shares effective ways to improve audio quality in podcasts, […]

In this episode, I discuss the concept of cloaking affiliate links and why it is an important podcast monetization strategy. I explain what exactly cloaking links means and the various benefits it provides in terms of improving click-through rates, deterring commission theft, and making links more memorable and shareable. These podcasting tips are not to

In this episode, I had an engaging conversation with Matt Gilhooly, the host of The Life Shift Podcast. As Matt delved into his journey, he highlighted the importance of maintaining authenticity and curiosity during interviews. As he put it, “I really want it to be a candid conversation, because if you say something that sparks

Have you ever fallen for common podcasting myths? I’m raising my hand here! I’m Verity from The Lazy Girls Guide to Podcasting and in this straight-talking episode, I’m getting real about assumptions I used to make.  If you’re nodding along to any of these, let me pull back the curtain: Relying on big-name guests to

Are you ready to take your podcast interviews to the next level? In this episode of Lazy Girls Guide to Podcasting, I’ll reveal a game-changing approach and tips to categorizing podcast guests. Discover the three distinct types of guests that can transform your show and skyrocket engagement. Join me as I share valuable podcasting tips

In this episode, we discuss why doing “listen for listen” or “subscribe for subscribe” exchanges is the worst way to grow your podcast audience. I’ll explain why this strategy doesn’t lead to genuine growth and instead suggest strategic podcasting tips for promoting your podcast through social media and other channels where your target audience resides.

Just last month I noticed a significant 78% drop in downloads when I did not promote my podcast on Twitter for two weeks, but no noticeable impact when I stopped promoting on Instagram. So, in this episode, I explore why not posting on Twitter (or X!) was so impactful on my podcast and offer valuable

Creating effective podcast show notes that can attract potential listeners, increase downloads, and boost your subscriber count is a pivotal part of podcast production. So, in this episode, I’ll share my podcasting tips and strategies to enhance your show notes, including writing catchy headlines, providing brief episode overviews, using timestamps, and avoiding technical jargon. We

In this episode from a podcast about podcasting, I discuss the common mistakes that new podcasters make. Investing in an expensive microphone does not guarantee high-quality audio content, as it is more about the skills to use the microphone effectively. We’ll also talk about how new podcasters often expect overnight success and give up too

Are you a podcaster looking to monetize your podcast? In this episode, I’ll share my insights and podcasting tips on how ads can become a valuable stream of income for your podcast. Join the discussion from this podcast about podcasting, as I explore the reasons why podcasters choose to include ads, including covering running costs

It’s part 3 of our Podcast Marketing Series and in this episode, I share more of my takeaways from attending GREENHOUSE Jersey 2023. I had the fortune of seeing May James speak live about how to take the ick out of sales. And this got me thinking: Whilst May’s talk focused on marketing and sales

It’s part 2 of our Podcast Marketing Series! In this episode, I’m delving into a talk I attended at GREENHOUSE Jersey and delivered by Joe Glover, co-founder of The Marketing Meetup. In his talk, Joe talked all about marketing products and services to customers. His approach is highly applicable to podcasts and podcasters who want